Product Marketing Manager-US MNC-Andheri(Mumbai)

3 weeks ago

Borivali, India Weavings Manpower Solutions Full time

Our Client is a US MNC in IT Educational Courses. This position requires one to have skills in managing Global Audience.

Position is based out of Andheri(Mumbai)

Responsibilities

  • Be the end-to-end Product owner of Products running in 140+ countries while working with teams spread globally
  • Be proficient at running Digital and Content Marketing Campaigns to ensure online dominance
  • Translate technical details into benefits for the user
  • Follow and analyze market trends to position & price products
  • Develop product marketing strategies (pricing, advertising, product launching)
  • Owning the responsibility of producing content such as white papers, videos, website copies, blogs, ad copies, product PMS & brochures
  • Craft selling and branding messages across marketing channels: Landing pages, Socials, Channel Partners
  • Good understanding of UI/UX, HTML and crafting Optimum User and Customer Journey
  • Work with various teams (design, content, acquisition, product, sales) to plan and implement strategies
  • Proficiently Run Paid and Organic Lead generating Campaigns
  • Test marketing product features, releases and ad copy
  • Run competitor surveys & intelligence gathering to benchmark features & innovations
  • Plan and execute Expert Webinar Series, Advisory Board Meetings & Conferences, along with Competitions for the larger community
  • Run customer & partner satisfaction surveys and translate learnings into process changes
  • Evaluate projects using relevant KPIs and feedback from existing and prospective customers

Requirements

  • Proven experience as a Product Marketing Manager in a competitive digital industry with strong competitors
  • Proven history of creating effective marketing programs
  • A natural aptitude and interest for Technology along with deep experience working with technology solutions/ business will be a distinct advantage
  • Expert in Market and Competitor analysis
  • Familiar with product marketing tactics (e.g. integrated marketing campaigns)
  • Expert knowledge of web all analytics tools (Google Analytics, WebTrends etc.)
  • Tech Savvy
  • Excellent communication skills
  • Creativity
  • Analytical mind and strong quantitative skills
  • Background in design and copywriting is a plus
  • BSc/BA/ MBA in Marketing, Communications or similar field

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