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Senior Analyst
3 months ago
Position Title
Senior Analyst,
Qualitative Research, Consumer Intelligence
Function/Group
Consumer & Market Insights (CMI)
Location
Mumbai
Shift Timing
Regular
Role Reports to
Assistant Manager/ Manager
Remote/Hybrid/in-Office
Hybrid
About General Mills
We make food the world loves: 100 brands. In 100 countries. Across six continents. With iconic brands like Cheerios, Pillsbury, Betty Crocker, Nature Valley, and Häagen-Dazs, we’ve been serving up food the world loves for 155 years (and counting). Each of our brands has a unique story to tell.
How we make our food is as important as the food we make. Our values are baked into our legacy and continue to accelerate us into the future as an innovative force for good. General Mills was founded in 1866 when Cadwallader Washburn boldly bought the largest flour mill west of the Mississippi. That pioneering spirit lives on today through our leadership team who upholds a vision of relentless innovation while being a force for good. For more details check out
General Mills India Center is our global capability center in Mumbai that works as an extension of our global organization delivering business value, service excellence and growth, while standing for good for our planet and people.
With our team of 1800+ professionals, we deliver superior value across the areas of supply chain, digital & technology, innovation, technology & quality, consumer & market intelligence, sales strategy & intelligence, global shared services, finance shared services and Human Resources Shared Services.For more details check out
Job Overview
The future of food will be created by those who best anticipate evolving consumer behavior. Consumer & Market Insights (CMI) collects, curates, and combines data, human behavior understanding, and empathy to achieve competitive advantage for General Mills.
Our mission in CMI ‘globally’ is to be the spark that ignites growth acceleration, connecting insights and analytics to drive action.
We drive business growth through a deep understanding of our consumers and our markets. Our goal is to illuminate growth opportunities and guide teams to activate behind them through consumer-led strategies and ideas.
CMI Mumbai is an extension of General Mills CMI global organization, working closely with Growth Analytics & Foresights central teams, and all our GMI business segments i.e. North America Retail, Pet, International and North America Food Service, along with the CPW business (GMI’s JV with Nestle). We are a young and dynamic team of ~100 and growing, with research, data, and analytical skills, with the unique opportunity to shape and scale capabilities across our global organization.
The Consumer Intelligence team leads in-house consumer research, both primary (quantitative, qualitative) and secondary (scan/desk, social analytics) to understand and interpret consumer behavior.
We are looking for a Senior Analyst to work closely on the in-house Qualitative capability. Someone who loves using data to tell stories and deeply understand stakeholder’ needs and the business requirements to provide strategic insights. The role holder should be able to apply research methodologies effectively, manage global projects end to end, able to multi-task, demonstrate strong cross-functional collaboration and establish oneself as a trusted advisor to stakeholders.
Key Accountabilities
Project management and execution
The candidate will be accountable for end-to-end project management which includes - Gaining expertise in using the tools developed in-house and by external vendors like QualSights, Voxpopme etc. Multitasking and managing multiple research projects end to end i.e. from designing a questionnaire, programming survey to analysis the data and reporting Developing knowledge and skills required to apply advanced research techniques in order to identify patterns and trends from the data Should be able to create a story out of the insights using compelling narratives, visuals, and data-driven evidence Should be able to proactively learn and apply new tools to find unique solutions to the business questionsVendor management
The candidate must partner with external research agencies and ensure projects are completed within agreed timelines and as per agreed quality standards
Stakeholder management
Should proactively connect with internal stakeholders to understand their requirements, and suggest appropriate research methods to fulfill those requirements with minimum manager supervision
Become a trusted advisor and the go-to person for the internal stakeholders, when they need guidance on answering research questions
Is able to effectively communicate key findings to the stakeholders and the leadership team in meetings
Minimum Qualifications
·4 - 6 years of relevant experience in Qualitative research including experience in client management, discussion guide design, data analysis and reporting
·Master’s degree or MBA with specialization in Marketing or Market research
· Must have strong written and verbal communication skills to effectively interact with stakeholders and team members
· Should have experience in different research methodologies like In depth Interviews, Focus groups, Dairies, Projective Techniques etc.
· Must be able to multitask and effectively manage multiple stakeholders, vendors and projects together
· Should possess strong time management, teamwork, critical thinking, analytical, and influencing skills
Preferred Qualifications
·Has experience working with cross-functional teams
· Should showcase an openness to learn, and willingness & drive to make meaningful business impact in all projects
· An experience in building new capabilities or scaling up existing capabilities will be preferred
