Associate Director
2 weeks ago
Role Description
- Title – Associate Director / Director -Category ( Fresh / Grocery)- Reports to - Director -Category- Location – Bangalore – involves 15% travel- Experience - 8 to 15 years in Fresh or Grocery category ( Ecommerce Industry)
ROLE BRIEF - CATEGORY
- This position plays a pivotal role in managing a specific product category within Wheelocity. The key responsibilities encompass strategy, execution, and leadership to drive growth and profitability for the category.- Key Outcomes Expected from this role:- Increased sales and profitability for the assigned category.- Improved market share through effective product and promotional strategies.- Optimized product assortment to meet customer demand and reduce stockouts.- Strong supplier relationships that enhance product quality and availability.- Data-driven decision-making to maintain a competitive advantage and adapt to market trends.- ensure the company's product offering is competitive, profitable, and aligned with customer needs and market opportunities
Key expectations in detail are as follows:
Category Strategy Development:
- Formulate and execute the long-term strategy for the product category, including product selection, pricing, and distribution strategies.- Identify growth opportunities, such as product line expansions, market penetration & new product development.- Align category goals with overall company objectives to drive revenue growth and profitability.
Sales & Profitability Management:
- Monitor category sales performance and profitability, adjusting plans to meet targets.- Collaborate with sales Ops teams to set and achieve sales goals.- Analyze customer demand, trends, and competitive activity to make informed business decisions.
Product Management:
- Manage the product assortment within the category, ensuring the right mix of products is available based on market trends and consumer preferences.- Oversee product lifecycle management, including launches, discontinuations, and updates.
Supply & Demand Management:
- Play a critical role in forecasting demand, managing supply chain processes, and ensuring efficient inventory management.- Analyze sales trends, collaborate with various departments, and ensure the timely and cost-effective availability of products by coordinating with Procurement team.- optimize the balance between customer demand and product supply, minimizing stockouts, and reducing excess inventory
Market Research and Consumer Insights:
- Collaborate with Marketing teams to create and implement effective promotional campaigns for the category.- Develop go-to-market strategies for new product launches and seasonal promotions.- Monitor the effectiveness of marketing initiatives and adjust them based on performance data.
Cross-functional Collaboration:
- Work closely with marketing, sales, operations, and Biz finance teams to align category strategies with overall business goals.- Coordinate with marketing teams to develop effective promotional strategies, product positioning, and brand messaging.- Collaborate with operations and supply chain teams to ensure product availability and efficient distribution.
Key Skills and Qualifications:
- Master’s degree in Business, Marketing, or related field (MBA preferred).- Proven experience in category management, product management, or related roles.- Strong analytical skills and the ability to interpret data to drive decision-making.- Ability to work cross-functionally with sales, marketing, and operations teams.- Ability to thrive in a fast-paced, dynamic environment.
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