Marketing Associate

4 weeks ago


Pune, India RAMS Rack Asset Management System Full time

Job Description:

We are seeking an experienced and dynamic Marketing Associate to lead and execute our marketing efforts. This role requires a creative and strategic thinker with excellent project management skills and a strong passion for branding, social media, and event coordination. As the Marketing Associate, you will play a pivotal role in enhancing our brand presence, driving engagement, and ensuring that our marketing strategies align with our business objectives.


Key Responsibilities:


1. Social Media Management:

o Oversee all social media activities, including content creation, scheduling, and engagement.

o Ensure a consistent brand voice across platforms.

o Align social media strategies with overall marketing objectives.


2. Branding:

o Develop and maintain a strong, consistent brand image across all marketing channels.

o Drive branding initiatives that enhance market presence and connect with our target audience.


3. Expos & Events:

o Plan, coordinate, and manage participation in industry expos and events.

o Handle event logistics, booth setup, and ensure optimal brand representation and exposure.


4. Content Creation:

o Collaborate with the content team to create high-quality marketing materials, including brochures, presentations, and digital content.

o Communicate RAMS' value proposition effectively.


5. Marketing Campaigns:

o Assist in developing and executing integrated marketing campaigns.

o Focus on driving brand awareness, lead generation, and customer engagement with measurable outcomes.


6. Market Research:

o Conduct research to stay updated on industry trends, competitor activities, and customer needs.

o Use insights to inform and refine marketing strategies to maintain competitiveness.


Qualifications and Skills:

• Proven experience in marketing, with expertise in social media management, branding, and event coordination.

• Strong understanding of marketing principles, digital marketing, and campaign execution.

• Excellent communication, project management, and organizational skills.

• Creative thinker with the ability to translate ideas into actionable strategies.

• Proficiency in marketing tools, platforms, and analytics. 



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