Marketing Manager

6 days ago

Mohali, India Antier Solutions Full time

Role Overview

We are seeking a highly motivated and analytically driven Marketing Manager to lead marketing initiatives aligned with our growth strategy. The ideal candidate will be a B-School graduate (IIM or equivalent) with 3 years+ of experience in B2B or technology-focused marketing. Youll be instrumental in designing and executing end-to-end marketing campaigns, refining our go-to-market strategies, and positioning Antier as a thought leader in Blockchain, Web3, and AI.

Key Responsibilities

  • Strategy & Planning:
  • Develop and implement comprehensive B2B marketing strategies targeting enterprise and startup clients.
  • Conduct market research, competitive analysis, and customer segmentation to inform campaigns.
  • Campaign Management:
  • Lead integrated campaigns across digital channels (email, paid media, social, SEO/SEM, content).
  • Monitor campaign performance and optimize for ROI and lead conversion.
  • Content & Messaging:
  • Collaborate with internal teams to create compelling content that highlights Antiers expertise in Blockchain, Web3, and AI.
  • Ensure consistency in messaging and brand voice across platforms.
  • Lead Generation & Funnel Management:
  • Drive demand generation and nurture leads through targeted campaigns and marketing automation tools.
  • Work closely with the sales team to align on lead quality and conversion goals.
  • Analytics & Reporting:
  • Analyze data and metrics to measure campaign success, user engagement, and market impact.
  • Provide actionable insights and regular performance reports to leadership.
  • Brand Positioning:
  • Support PR, events, partnerships, and other brand-building initiatives.
  • Identify opportunities for thought leadership and media visibility.

Requirements

  • MBA from IIM or an equivalent top-tier business school (mandatory preference).
  • 3 years+ of relevant marketing experience, preferably in B2B, SaaS, or technology-driven companies.
  • Strong analytical mindset with proficiency in tools like Google Analytics, HubSpot, SEMrush, etc.
  • Excellent verbal and written communication skills.
  • Demonstrated experience in leading end-to-end marketing campaigns.
  • Understanding or interest in emerging technologies like Blockchain, Web3, and AI (prior exposure is a plus).
  • Ability to work independently and thrive in a fast-paced, startup-like environment.
  • Availability to join within a reasonable notice period (preferred).

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