Public Relations Officer

1 month ago

faridabad, India Manav Rachna Educational Institutions Full time

Principal Responsibilities


  • Media Relations: Building and maintaining relationships with journalists, editors, and media

outlets to ensure positive coverage of the university's activities and initiatives.


  • Press Releases and Communication: Drafting press releases, statements, and other

communication materials to announce university news, events, achievements, and initiatives

for all platforms (SM/ DM)


  • Crisis Communication: Developing strategies and protocols for managing and responding to crises or negative publicity effectively, protecting the institution’s reputation.


  • Publicity Campaigns: Planning and executing publicity campaigns to promote institution’s

programs, events, research, and accomplishments to external audiences.


  • Event Coordination: Collaborating with internal departments to organize and promote

university events, including conferences, seminars, lectures, and public forums.


  • Stakeholder Engagement: Engaging with various stakeholders, including alumni, government officials, community leaders, and industry partners, to foster positive relationships and support for the university.


  • Brand Management: Ensuring consistency in messaging and branding across all

communication channels to reinforce the university's identity and reputation.


  • Content Creation: Generating engaging content, such as articles, blog posts, videos, and

multimedia materials, to showcase the university's achievements, expertise, and contributions.


  • Evaluation and Reporting: Monitoring and analyzing media coverage and public perception of the university, tracking key performance indicators, and preparing reports to assess the

effectiveness of communication efforts.


  • Managing Managemnte's Personal Handles: Overseeing and managing the university

management's personal social media handles, ensuring alignment with institutional messaging

and objectives.


  • Presence at Conferences/Events: Managing the presence of Management or Representatives and coverage at various conferences, events, and forums, develop communication strategies to maximize visibility and impact.



Qualifications:

  • Bachelor's degree in Communications, Public Relations, Journalism, or a related field.
  • Previous experience in media relations, public relations, or related roles.
  • Strong writing, editing, and communication skills.
  • Ability to work effectively under pressure and handle crises.
  • Proficiency in social media platforms and digital communication tools.
  • Excellent organizational and project management skills.
  • Knowledge of higher education industry trends and practices is a plus.

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