Analyst - Account Based Marketing

2 weeks ago

Bengaluru, India Plum Full time
About Plum
Plum is an employee insurance and health benefits platform focused on making health insurance simple, accessible and inclusive for modern organizations.
Healthcare in India is seeing a phenomenal shift with inflation in healthcare costs 3x that of general inflation. A majority of Indians are unable to afford health insurance on their own; and so as many as 600mn Indians will likely have to depend on employer-sponsored insurance.
Plum is on a mission to provide the highest quality insurance and healthcare to 10 million lives by FY2030, through companies that care. Plum is backed by Tiger Global and Peak XV Partners.
About the role
This role is part of our Marketing team and responsible for generating a qualified pipeline that progresses through the sales funnel to build net-new closed revenue.
If you believe that every interaction is an opportunity Then we are looking for you to build our ABM team, who will uncover, qualify and nurture new-net opportunities to build Plum.
Roles and Responsibilities
Own the research which would feed into the outreach planning for targeted/named accounts by capturing organisation structure, HR & Finance department Changes, quarterly results, creating high-level ROI models etc.
Work with sales teams to craft strategies to connect with high-level contacts (CXOs, Directors, VPs) in your owned-accounts
Work closely with the Marketing team in terms of developing account-based content and collaterals
Create outbound activities through personalised email, cold calling, social selling for opportunity qualification
Effectively communicate value propositions across multiple product lines to secure initial meetings with prospects
Develop strong product knowledge - learn Plum’s playbook, ABM tactics and selling practices
Qualify and develop outbound leads across the business lines through strong communication and discovery
Run 1-to-1, 1-to-few and 1-to many email, LinkedIn and warm calling campaigns to generate demand and get incremental net-new prospects
Track effectiveness of the end-to-end marketing funnel from lead generation, conversion and sales qualification to compare various campaigns
Experience and Qualifications
1+ years of work experience in any customer-facing prospecting role
Experience in SAAS, IT companies preferred
Clear, concise, and effective written and oral communication skills
Empathy towards customers and understanding their needs
Good interpersonal skills and ability to collaborate with internal stakeholders as well as end customers
Prior exposure to tools like LinkedIn Sales Navigator, CRMs, Lusha, Seamless.ai , Outreach.io etc.
Proven track record of consistency in achieving targets

  • Senior Analyst

    4 days ago

    Bengaluru, India Mphasis Full time

    About MphasisMphasis is a leading IT solutions provider, offering Applications, Business Process Outsourcing (BPO) and Infrastructure services globally through a combination of technology knowhow, domain, and process expertise. Mphasis Limited (then, Mphasis BFL Limited) was formed in June 2000 after the merger of the US-based IT consulting company Mphasis...

  • Market Research Analyst Manager

    2 weeks ago

    Bengaluru, Karnataka, India OnePaper Research Analyst PVT LTD Full time

    About UsOnePaper Research Analyst PVT LTD is a leading company in the financial services industry.Job DescriptionWe are seeking an experienced Market Research Analyst Manager to join our team. As a key member of our research department, you will be responsible for overseeing market research projects, analyzing data, and providing guidance to junior team...

  • Analyst - account based marketing

    2 weeks ago

    Bengaluru, India Plum Full time

    About PlumPlum is an employee insurance and health benefits platform focused on making health insurance simple, accessible and inclusive for modern organizations.Healthcare in India is seeing a phenomenal shift with inflation in healthcare costs 3x that of general inflation. A majority of Indians are unable to afford health insurance on their own; and so as...

  • Analyst - Account Based Marketing

    2 weeks ago

    Bengaluru, India Plum Full time

    About PlumPlum is an employee insurance and health benefits platform focused on making health insurance simple, accessible and inclusive for modern organizations.Healthcare in India is seeing a phenomenal shift with inflation in healthcare costs 3x that of general inflation. A majority of Indians are unable to afford health insurance on their own; and so as...

  • Analyst - Account Based Marketing

    2 weeks ago

    Bengaluru, India Plum Full time

    About PlumPlum is an employee insurance and health benefits platform focused on making health insurance simple, accessible and inclusive for modern organizations.Healthcare in India is seeing a phenomenal shift with inflation in healthcare costs 3x that of general inflation. A majority of Indians are unable to afford health insurance on their own; and so as...

  • Analyst - Account Based Marketing

    2 weeks ago

    Bengaluru, India Plum Full time

    About PlumPlum is an employee insurance and health benefits platform focused on making health insurance simple, accessible and inclusive for modern organizations.Healthcare in India is seeing a phenomenal shift with inflation in healthcare costs 3x that of general inflation. A majority of Indians are unable to afford health insurance on their own; and so as...

  • Analyst - Account Based Marketing

    2 weeks ago

    Bengaluru, India Plum Full time

    About Plum Plum is an employee insurance and health benefits platform focused on making health insurance simple, accessible and inclusive for modern organizations. Healthcare in India is seeing a phenomenal shift with inflation in healthcare costs 3x that of general inflation. A majority of Indians are unable to afford health insurance on their own; and so...

  • Mphasis | Senior Analyst

    7 days ago

    Bengaluru, India Mphasis Full time

    About MphasisMphasis is a leading IT solutions provider, offering Applications, Business Process Outsourcing (BPO) and Infrastructure services globally through a combination of technology knowhow, domain, and process expertise. Mphasis Limited (then, Mphasis BFL Limited) was formed in June 2000 after the merger of the US-based IT consulting company Mphasis...

  • Mphasis | Senior Analyst

    7 days ago

    Bengaluru, India Mphasis Full time

    About MphasisMphasis is a leading IT solutions provider, offering Applications, Business Process Outsourcing (BPO) and Infrastructure services globally through a combination of technology knowhow, domain, and process expertise. Mphasis Limited (then, Mphasis BFL Limited) was formed in June 2000 after the merger of the US-based IT consulting company Mphasis...

  • Account Based Marketing Intern

    6 months ago

    Indiranagar, Bengaluru, Karnataka, India Covrzy Full time

    Covrzy simplifies business insurance for small businesses and startups in India, specifically focusing on liability insurance. By recommending the best liability plans based on industry and sub-sector, they have reduced the buying journey from weeks to days.Roles and Responsibilities - Develop compelling content, including website copy, blog posts, sales...

  • Account Based Marketing Intern

    4 weeks ago

    Indiranagar, Bengaluru, Karnataka, India Covrzy Full time

    **Account Based Marketing Internship** Covrzy simplifies business insurance for small businesses and startups in India, specifically focusing on liability insurance. By recommending the best liability plans based on industry and sub-sector, they have reduced the buying journey from weeks to days. **Roles and Responsibilities** - Nurture leads through...

  • Account Based Marketing Specialist

    2 weeks ago

    Bengaluru, Karnataka, India Plum Full time

    About PlumWe are an innovative employee insurance and health benefits platform focused on simplifying health insurance for modern organizations.Our mission is to provide high-quality insurance and healthcare to 10 million lives by FY2030, through companies that care. We are backed by esteemed investors such as Tiger Global and Peak XV Partners.About the...

  • Account Based Marketing Strategist

    2 weeks ago

    Bengaluru, Karnataka, India Plum Full time

    About PlumPlum is an innovative employee insurance and health benefits platform that simplifies healthcare for modern organizations.The Indian healthcare market is witnessing a significant shift, with healthcare costs rising three times faster than general inflation. A majority of Indians rely on employer-sponsored insurance, affecting as many as 600 million...

  • Analyst – Finance

    6 months ago

    Bengaluru, India Cresc Datasoft Pvt. Ltd. Full time

    Job Position: Analyst - Finance & Accounts Great opportunity to work with emerging BPO as “Analyst – Finance & Accounts” Job Description :- We are looking for Accounting & Finance professional to take responsibility for overall accounting and bookkeeping functions for US based Clients’. This position requires daily bookkeeping, AR, AP, Bank...

  • Analyst - Account Based Marketing [3 Days Left]

    1 week ago

    Bengaluru, India Plum Full time

    About PlumPlum is an employee insurance and health benefits platform focused on making health insurance simple, accessible and inclusive for modern organizations.Healthcare in India is seeing a phenomenal shift with inflation in healthcare costs 3x that of general inflation. A majority of Indians are unable to afford health insurance on their own; and so as...

  • Finance and accounting analyst

    3 days ago

    Bengaluru, India The Mom Store Full time

    Company DescriptionThe Mom Store is a company based in Bangalore Urban that provides the best products for mothers and their babies. We are looking for an enthusiastic go getter individual for our Finance team who is willing to learn on the job and work in a high result oriented growth environmentRole DescriptionThis is a full-time on-site role for a Finance...

  • Market Research and Analysis Leader

    3 weeks ago

    Bengaluru, Karnataka, India OnePaper Research Analyst PVT LTD Full time

    This is a full-time role for a Market Research and Analysis Leader at OnePaper Research Analyst PVT LTD. As a Market Research and Analysis Leader, you will be responsible for overseeing research projects, analyzing data, coordinating with clients, and providing guidance to team members.Located in Bengaluru, this on-site role requires strong leadership and...

  • Senior Marketing Business Analyst

    6 months ago

    Bengaluru, India Epsilon Full time

    Job Description Working within Epsilon’s PeopleCloud Customer platform, the Senior Marketing Business Analyst will contribute to, produce, and manage client deliverables relative to our multi-channel marketing engagements, serving as a liaison between client and internal technical delivery teams. The Senior Marketing BA will work closely with...

  • Digital Marketing Specialist

    2 weeks ago

    Bengaluru, Karnataka, India Digitosis | ROI-Based Digital Marketing Company Full time

    Role OverviewThis is a full-time on-site position for a Senior Social Media Executive located in Bengaluru. The successful candidate will be responsible for executing marketing campaigns on various social media platforms, such as Facebook, LinkedIn, Twitter, YouTube and Instagram, for multiple clients from different industries.About the JobThe Senior Social...

  • Accounting Analyst

    5 months ago

    Bengaluru, India Dell International Services India Pvt Ltd (7451) Full time

    Job Posting Accounting Analyst We are a global, multi-billion-dollar corporation – and Accounting is vital to reflecting our staggering earnings, profits, cash balances and other financial results. To meet this challenge, we implement best practices, provide general financial support, resolve queries, prepare reports and provide statistics. We also...