Media campaign specialist

1 week ago

Karnataka, India Genisys Group Full time

Key Requirement for the Position Experience: 2+ years in programmatic ad operations, trafficking, or campaign management. Technical Expertise: Proficiency in The Trade Desk, Stack Adapt, Viant, and IQVIA Imos (Healthcare DSP). Strong understanding of pixels, event tags, verification tools, and data integrations. Experience working with audience segmentation (geo, demo, behavioral, contextual, custom) and CRM/DMP/CDP connections. Analytical Skills: Ability to analyze pacing, budget utilization, and performance data to optimize campaigns. Detail-Oriented: High accuracy in trafficking, QA, and reporting. Communication: Strong written and verbal skills to coordinate with internal teams and external partners. Job Description Campaign Setup & Trafficking Configure campaigns in The Trade Desk, Stack Adapt, Viant, and IQVIA Imos. Manage ad server and DSP setups, including creative uploads (dimensions, click tags, file size validation). Implement ad tag wrapping for verification, tracking, and brand safety. Place and configure pixels for conversion tracking, retargeting, and 1 P/3 P data collection. Configure floodlight and event tags for accurate performance measurement. Integrate campaigns with verification tools (IAS, Double Verify, Moat). Set up targeting parameters including geo, demographic, behavioral, contextual, and custom segments. Connect and activate audiences from CRM, CDP, and DMP systems. Schedule flight dates, pacing controls, and bid strategies to align with media plans. Translate media plans into trafficking sheets and upload into platforms. Ensure consistency by enforcing creative naming conventions. Quality Assurance (QA) Conduct pre-launch QA including click-through testing, tracking validation, and brand safety checks. Perform live QA during the first 24–48 hours post-launch to ensure correct campaign delivery. Execute ongoing QA with spot checks, placement validation, and troubleshooting. Campaign Management & Optimization Monitor delivery pacing and resolve over/under delivery issues. Track budget pacing and burn rates to ensure campaigns remain within allocation. Optimize campaigns in real-time by adjusting bids, pacing, audiences, and creative strategies. Provide insights and actionable recommendations for ongoing campaign improvement.

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