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Programmatic Analyst

2 months ago

india Annalect India Full time

This is an exciting role and would entail you to :

  • Implement and manage day-to-day programmatic buys in DSPs in a self-service manner. Includes, but not limited to, setting bid strategies and performance monitoring
  • Deliver actionable audience and optimization-based insights at agreed-upon cadence
  • Work closely with agency teams to provide insights and recommendations that align with, or enhance, strategy/business goals
  • Understand performance objectives and KPIs to develop successful optimization recommendations
  • Proactively learn advanced trading and optimization techniques across all preferred platforms
  • Strictly adhere to agreed quality and delivery timelines.


This may be the right role for you if you have:

  • to 5 years of experience in managing programmatic campaigns
  • experience using DSPs to build and optimize campaigns across various inventory. Preferred experience with Google platforms
  • troubleshooting skills and strong attention to detail
  • knowledge of digital marketing: display, video, social and marketing analytics
  • technical and analytical aptitude, with a curiosity for testing and innovation
  • in Excel, with demonstrated ability to organize and consolidate multiple data sources for analysis.

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