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Product Marketing Manager

4 months ago

hyderabad, India NHR Technologies Full time

Job Title: Product Marketing Manager

Location: Hyderabad

Company: NHR Technologies

Experience Level: 4 to 6 years


Company Overview: NHR Technologies is a leading provider of innovative HR technology solutions designed to streamline and optimize the organization culture journey. Our goal is to craft tech solutions to enable organizational transformation.


Position Overview: We are seeking a highly skilled and experienced Product Marketing Manager to join our dynamic team. The Product Marketing Manager will play a pivotal role in developing and executing marketing strategies to drive the success of our HR Tech product portfolio. The ideal candidate will possess a deep understanding of HR technology, exceptional communication skills, and a proven track record of delivering impactful marketing campaigns.


Key Responsibilities:

• Develop and execute comprehensive product marketing plans to drive awareness, adoption, and retention of our HR Tech products.

• Conduct market research to identify customer needs, market trends, and competitive landscape, and leverage insights to inform product positioning and messaging.

• Collaborate cross-functionally with product management, sales, and customer success teams to develop product launch plans, sales enablement materials, and customer communication strategies.

• Create compelling content including product collateral, case studies, whitepapers, and blog posts to showcase product features, benefits, and use cases.

• Plan and execute multi-channel marketing campaigns to generate leads and drive engagement, utilizing channels such as email, social media, webinars, and events.

• Analyze marketing campaign performance, track key metrics, and generate insights to optimize marketing strategies and tactics.

• Serve as a product evangelist and thought leader, representing the company at industry events, conferences, and webinars.

• Stay abreast of industry trends, emerging technologies, and competitor developments, and provide strategic recommendations to enhance product competitiveness and market positioning.


Qualifications:

• Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.

• Proven experience in product marketing, preferably within the HR technology or SaaS industry.

• Deep understanding of HR technology landscape, including HRIS, ATS, performance management, and employee engagement solutions.

• Strong analytical skills with the ability to interpret data, analyze market trends, and derive actionable insights.

• Exceptional written and verbal communication skills, with the ability to craft compelling messaging and content for diverse audiences.

• Strategic thinker with the ability to develop and execute marketing plans to achieve business objectives.

• Results-driven mindset with a focus on delivering measurable impact and ROI.

• Excellent project management skills with the ability to manage multiple priorities and stakeholders in a fast-paced environment.

• Collaborative team player with strong interpersonal skills and the ability to build relationships across functions and levels of the organization.