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Marketing Manager
2 months ago
About Us:
Divami is a design and AI led product engineering company. We pride ourselves on a collaborative and inclusive culture fostering an environment that goes beyond being a mere workplace. Our team is passionate about creating innovative solutions that delight our clients and their users.
Website : | : Divami - Design & AI Led Product Engineering
Job Title: Account Based Marketing Manager (ABM Strategist)
Location: Hyderabad, Work from Office
Job Type: Full-time
Experience: 6-8 years
About the Role
We are seeking a dynamic and experienced ABM Marketing Strategist to join our team. If you have a passion for crafting targeted marketing strategies, building strong brand presence, and delivering compelling content, this role is for you. With 6-8 years of B2B marketing experience, you'll drive our account-based marketing (ABM) efforts, manage public relations, and lead content-driven initiatives, including podcasts and webinars
What You’ll Do
1. Craft & Execute Targeted ABM Campaigns
Design and implement ABM strategies that align with our business goals, focusing on high-value accounts to drive revenue growth and customer retention.
Collaborate with sales to identify target accounts and customize campaigns that resonate with specific audiences.
Lead personalized marketing initiatives, including email, content, digital advertising, and direct mail, to engage and convert key accounts.
Continuously analyze and refine campaigns for optimal results and ROI.
2. Elevate Our Brand with Strategic PR Management
Develop and execute PR strategies to enhance our brand’s visibility and reputation across the industry.
Cultivate strong relationships with media, industry influencers, and analysts to secure valuable coverage and promote thought leadership.
Create and distribute impactful press releases, case studies, and media pitches that showcase our achievements and insights.
Proactively manage media coverage and handle crisis communications with precision.
3. Lead Impactful Event Strategies
Identify and evaluate industry events, conferences, and webinars that align with our ABM objectives and offer prime opportunities for brand exposure.
Plan, organize, and represent our company at key events, ensuring maximum engagement with target accounts.
Partner with internal teams to develop compelling event materials and presentations.
Oversee event logistics and on-site execution to deliver seamless experiences, and analyze event outcomes for continuous improvement.
4. Create Compelling Content That Resonates
Develop high-quality content, including blogs, white papers, case studies, and social media posts, that supports ABM efforts and connects with target audiences.
Collaborate with product and sales teams to generate account-specific content that addresses key challenges and solutions.
Manage the content calendar to ensure timely and relevant content delivery.
5. Drive Engagement Through Podcasts & Webinars
Plan, produce, and host engaging podcasts and webinars that captivate target accounts and industry thought leaders.
Collaborate with subject matter experts to develop compelling topics, secure guest speakers, and create promotional strategies.
Oversee all aspects of production, from scheduling and recording to editing and promotion.
Measure and analyze the impact of podcasts and webinars to optimize future content and increase audience reach.
6. Collaborate for Maximum Impact
Work closely with sales, product, and content teams to craft messages and marketing assets that align with ABM initiatives.
Partner with the digital marketing team to design targeted digital campaigns that drive ABM success.
Collaborate with product marketing to create customized content, including white papers, case studies, and webinars, tailored to specific accounts.
7. Measure & Report Success
Track and report on the performance of ABM campaigns, focusing on key metrics such as account engagement, lead generation, and pipeline impact.
Provide regular insights to leadership on ABM strategies and suggest areas for enhancement.
What You’ll Bring
MBA in Marketing or a related field.
6-8 years of experience in B2B marketing with a strong focus on account-based marketing.
Proven ability to design and execute successful ABM strategies that drive growth.
Expertise in PR management, with strong media and influencer relationships.
Experience in planning and executing high-impact industry events.
Demonstrated experience in content creation, including blogs, white papers, and social media.
Strong background in planning, organizing, and conducting podcasts and webinars.
Excellent communication, project management, and organizational skills.
Ability to work collaboratively across departments and manage multiple projects effectively.
In-depth knowledge and experience with SMB and Mid-Market software products.
Preferred Qualifications
MBA in Marketing or a related field.
Experience in the IT Services & Software Product sector.
Familiarity with all the possible ways of Marketing Via is a Plus.
Strong analytical skills and the ability to use data to drive decision-making.
Why Join Us?
Be part of a passionate team in a fast-growing industry.
Enjoy a competitive salary and benefits package.
Access professional development opportunities in a supportive environment.
How to Apply:
Interested candidates are invited to send their resume, a cover letter, and samples of their writing or a portfolio to or