VAS Category Manager
2 months ago
Key Responsibilities
1. Drive Airtel Services Revenue
- Complete management of Airtel Specials (VAS channels), Increasing ARPU, subscriber base, penetration over DTH active base and achieving revenue targets day
- Responsible for acquiring customers on Airtel specials, and ensuring they continue their subscription
2. Content partnerships and Regional content management
- Benchmarking vs competition, consumer insights from broadcaster, getting content slate across all regions, and decoding what content works for which cohort
3. Drive On-screen and digital VAS sales
- Responsible for growing the portfolio using digital acquisition methods as well as DTH on-screen inventory
4. Driving OTT Subscription for Airtel DTH
- Ownership of OTT monetization on DTH base
5. Xstream TV channel ownership
- Run promos on Xstream TV screen (Banner, rails etc) to increase revenue extraction from DTH subscribers
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Manager Category
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