VAS Category Manager

2 months ago


india airtel Full time

Key Responsibilities

1. Drive Airtel Services Revenue

  • Complete management of Airtel Specials (VAS channels), Increasing ARPU, subscriber base, penetration over DTH active base and achieving revenue targets day
  • Responsible for acquiring customers on Airtel specials, and ensuring they continue their subscription

2. Content partnerships and Regional content management

  • Benchmarking vs competition, consumer insights from broadcaster, getting content slate across all regions, and decoding what content works for which cohort

3. Drive On-screen and digital VAS sales

  • Responsible for growing the portfolio using digital acquisition methods as well as DTH on-screen inventory

4. Driving OTT Subscription for Airtel DTH

  • Ownership of OTT monetization on DTH base

5. Xstream TV channel ownership

  • Run promos on Xstream TV screen (Banner, rails etc) to increase revenue extraction from DTH subscribers


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