Digital Marketing Specialist

3 days ago

Thiruvananthapuram, India CONNECTING 2 WORK Full time

Responsibilities: • Plan, execute, and optimize integrated digital campaigns across Google Ads, Meta Ads, Pinterest, and LinkedIn to generate high-quality leads. • Create and manage SEO strategies including on-page and off-page optimization, keyword research, and link-building efforts. • Work closely with the design team to develop compelling visual and written content showcasing projects, testimonials, and trends. • Update and manage the company website, ensuring performance, mobile responsiveness, and content SEO optimization. • Set up and track Google Analytics, Google Search Console, and campaign performance dashboards to provide actionable insights. • Manage and optimize Google My Business listings for enhanced local visibility and map-based search results. • Collaborate with vendors and creatives (photographers, videographers) to produce assets for digital campaigns. • Create landing pages and run A/B tests to improve lead conversion and engagement rates. • Monitor interior design and lifestyle market trends and competitors to inform creative strategy and positioning. • Manage and track digital ad budgets, CTRs, CPCs, and ROI metrics across platforms. Requirements: • Bachelor’s degree in Marketing, Communications, or a related field. • 1–2 years of hands-on experience with Google Ads (Search & Display) and SEO tools like SEMrush, Ahrefs, or Moz. • Strong knowledge of social media marketing on Instagram, Facebook, LinkedIn, and Pinterest. • Familiarity with WordPress, Google Analytics, Search Console, and Tag Manager. • Basic proficiency in Canva or Adobe Creative Suite for content creation & preferably Adobe InDesign. • Excellent copywriting, storytelling, and communication skills. • Analytical thinker with experience in creating and presenting marketing performance reports. • Passion for design, interiors, or architecture is a strong plus

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