B2B Content Startegist

1 week ago

bangalore, India Zensciences Full time

Since its inception Zensciences has always led its engagement through content and the depth of understanding the business of a client. Content is the X factor that leads solutioning and it is also important to know that content and storytelling is how most of our clients differentiate themselves in the market. Remember, you are in the business of ideas and marketing. Not just writing. The Content strategist is responsible for working with the design and account management team of the respective business units to build high-quality solutions to ‘solve for’ the client ‘problem

statement’.


Responsibilities:

• You are responsible for writing / reviewing/ editing for the accounts in your business unit.

• Build stories, concepts, content strategies, campaign ideas and marketing themes for technology brands

• Guide clients in branding, positioning and marketing implementation.

• Work on brand stories, positioning statements and brand messaging statements.

• Write marketing plans including strategic analysis, competition, positioning, messaging, tactics and budget.

• Work on building and execute a social media strategy.

• You will ensure TAT is adhered to, for any asset.

• Ensure all content is safe to publish, checked and is true. Zero tolerance for copy /typo errors and plagiarism.


Skills:

• Demonstrate a thorough understanding of business and strategic marketing.

• Strong strategic thinking.

• Consulting skills.

• Excellent communication skills both written and verbal. Able to communicate at all levels of an organization.

• The successful candidate will be an excellent writer with prior technology writing experience

• Must be a team player. Must be flexible, enthusiastic and possess an energetic personality. The ability to balance a process-driven approach while generating innovative ideas is imperative.


Qualified candidates should possess the following:

• At least 7+ years of experience in writing in the B2B domain and specifically may have

experience with global companies or content marketing teams

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