Campaign Manager

2 weeks ago

uttar pradesh, India Times Internet Full time
About Times Internet:
At Times Internet, we build premium digital products that simplify and enhance the everyday lives of people. We are India’s largest digital products company with a presence in a wide range of categories across news, entertainment, marketplaces, and transactions.
Many of our products are market leaders & iconic brands in their own right. TOI, ET, Indiatimes , NBT, ET Money, TechGig , and Cricbuzz, among others, are products that bring you closer to your interests and aspirations. We are excited by new possibilities and look forward to bringing new products, ideas, and technologies that help people make the most of every day.
Build a career of purpose & passion with Times Internet.
Website : & Responsibilities :
I. Translate IO into campaign set-up and launch;
II. Collaborate with Account Manager to support book-of-business
III. Manage and improve Pacing for campaigns to ensure full delivery
IV. Optimize campaigns during flight to ensure Client KPI's are being hit or exceeded
V. Able to manage lower funnel matrix campaigns, to ensure the metrices such as sale, lead,
installs can be fulfilled via ad server
VI. Use the DMP solutions effectively for the campaigns to meet KPI’s.
VII. Generate Deals for programmatic clients based off specific DSP/client KPIs
VIII. Help in enabling Programmatic stacks and should have exposure in programmatic deals.
IX. Can help team with solutions to the problems related to campaigns optimizations and other
ad tech solutions.
X. Pull and provide campaign reporting and generate actionable insights from the data.
XI. Assist in the creative QA process and approvals to ensure flawless campaign execution;
XII. Troubleshoot campaigns and manage all in-bound bug requests with proper documentation
and escalation;
XIII. Support process improvement projects to drive increased efficiencies and ease of doing
business with both internal and external shareholders;
XIV. Become an expert on the use and best practices on the Colombia stack.
Required Skill:
● Previous experience trafficking digital campaigns with a strong preference for candidates with exposure to programmatic campaigns; working on multiple ad servers and knowledge on MMP and fraud tools, affiliate setups.
● Works on DMP data and aware about how DMP works and audience categorization
● Previous experience with ticketing, issue management, and issue escalation;
● Strong proficiency in Excel and MS Office, including pivot tables, chart-making, and manipulations of large data sets;
● Ability to diagnose technical issues on a variety of platforms and tools in order to address
● system problems;
● Effective time management skills – ability to prioritize and meet deadlines;
● Ability to work individually and collaboratively to drive business forward;
● Strives for continued learning opportunities to build upon craft;
● Excellent communication and interpersonal skills;
● Excellent organizational skills and attention to detail;● Proven academic and/or professional achievement.
Minimum Qualification ::
● 1-6 years campaign Management experience managing digital marketing accounts.
● Experience in quantitative analysis of marketing results.
● Advanced working knowledge of Excel (e.g. pivot tables & v-lookups) and PowerPoint a must.
● Highly organized and analytical.
● Experience working with third party technologies, a plus.
● Should have previously worked as trafficker and optimizer on Various ad servers, SSP/DSP,
affiliates.
Essential Requirements (Knowledge, Skills, Abilities): –
● GAM, Appnexus, other ad servers, DMP, Affiliate Marketing & Campaign execution on
● Taboola , Outbrain etc. DV360, Appsflyer, Branch , Singular etc.MS excel, PowerPoint,
● Background (essential and desired)-
● Digital Ad industry experience
● Education (essential and desired)-
● Technical Graduate
● Domain –Digital Ad operations

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