Brand & Digital Marketing Lead
4 weeks ago
Position : Brand & Digital Marketing Lead (Contract)
About the role: We are a young, Aussie Generative AI startup headquartered in Sydney, Australia. We are seeking an experienced Brand and Digital Marketing Lead with previous experience in launching technology and digital products. (must-have)
To apply, please fill out this form here:
Without filling out the form, your application is not complete.
Key Responsibilities:
- Lead the launch of new products in the B2B SaaS space, utilising your expertise to ensure successful market penetration
- Lead campaign setup, targeting, bidding strategies, conversion tracking, data analysis, A/B testing, landing page optimization, marketing automation, and proficiency with advertising platforms like Google Ads, Facebook Ads Manager, LinkedIn Ads, programmatic advertising, demand-side platforms (DSPs), and customer relationship management (CRM) tools
- Manage and optimise digital marketing channels, including website, social media, email marketing, and paid advertising
- Collaborate with internal teams and external agencies to create compelling content and marketing collateral
- Monitor, analyse, and report on marketing campaign performance, providing data-driven insights and recommendations
Requirements:
- Minimum of 10 years of experience in brand and digital marketing.
- Proven track record of successfully launching new products in the B2B SaaS industry and driving market adoption
- Solid understanding of digital and social media marketing strategies and best practices
- Experience in the field of AI is a strong plus
- Excellent project management, communication, and collaboration skills
- Strong analytical and problem-solving abilities
Contract Terms:
- Will involve working with Australia-based partners and customers on their time for few days a week.
- 100% work-from-home
- Salary: INR 20 lakhs per annum
"Please apply only if you match the criteria.”
To apply, please fill out this form here:
Without filling out the form, your application is not complete.
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