Brand & Digital Marketing Lead

4 weeks ago


India Katonic AI Full time

Position : Brand & Digital Marketing Lead (Contract)


About the role: We are a young, Aussie Generative AI startup headquartered in Sydney, Australia. We are seeking an experienced Brand and Digital Marketing Lead with previous experience in launching technology and digital products. (must-have)


To apply, please fill out this form here:

Without filling out the form, your application is not complete.


Key Responsibilities:

  • Lead the launch of new products in the B2B SaaS space, utilising your expertise to ensure successful market penetration
  • Lead campaign setup, targeting, bidding strategies, conversion tracking, data analysis, A/B testing, landing page optimization, marketing automation, and proficiency with advertising platforms like Google Ads, Facebook Ads Manager, LinkedIn Ads, programmatic advertising, demand-side platforms (DSPs), and customer relationship management (CRM) tools
  • Manage and optimise digital marketing channels, including website, social media, email marketing, and paid advertising
  • Collaborate with internal teams and external agencies to create compelling content and marketing collateral
  • Monitor, analyse, and report on marketing campaign performance, providing data-driven insights and recommendations


Requirements:

  • Minimum of 10 years of experience in brand and digital marketing.
  • Proven track record of successfully launching new products in the B2B SaaS industry and driving market adoption
  • Solid understanding of digital and social media marketing strategies and best practices
  • Experience in the field of AI is a strong plus
  • Excellent project management, communication, and collaboration skills
  • Strong analytical and problem-solving abilities


Contract Terms:

  • Will involve working with Australia-based partners and customers on their time for few days a week.
  • 100% work-from-home
  • Salary: INR 20 lakhs per annum



"Please apply only if you match the criteria.”


To apply, please fill out this form here:

Without filling out the form, your application is not complete.



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