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Marketing Manager

2 months ago

Gurgaon, India Real Time Data Services Full time
Key functional responsibilities:Lead and inspire the marketing team , fostering a collaborative and innovative work environment. Set clear objectives, provide guidance, and monitor performance to ensure the team's success.Develop and execute comprehensive marketing strategies

aligned with business goals, identify market trends, opportunities, and challenges to create targeted campaigns.Oversee the creation of high-quality,

engaging content for various marketing channels

and ensure consistent brand messaging and tone across all written communications.Develop and implement SEO

strategies to improve organic search rankings and visibility, stay updated with SEO trends and algorithms to adapt strategies accordingly.Manage social media platforms , develop content calendars, and execute effective campaigns.Plan and execute paid search campaigns , monitor performance, and optimize for conversions, manage budgets effectively to achieve ROI targets.Drive content marketing initiatives

to attract and engage target audiences and collaborate with content creators to develop valuable and shareable content.Develop segmented email marketing campaigns

to nurture leads and retain customers.Analyze user journeys, identify bottlenecks, and

implement CRO strategies .Generating new business leads , increasing brand awareness and market share.Requirements :Master’s degree in marketing, technology or similar.10+ years of total experience. Proven experience in marketing management roles, at least 4 years of experience as a marketing manager.Strong leadership and team management skills.Proficient in utilizing various digital marketing channels.Exceptional written and verbal communication skills.Analytical mindset with the ability to interpret data and derive insights.Up to date with industry trends and best practices.Certifications in relevant marketing and leadership areas are preferred.