Content Marketing Specialist

3 weeks ago

Gurugram, India EquityList Full time

EquityList is an equity management software for companies across APAC, MENA, and the US. Unicorns such as Cars24, Slice, Shiprocket, Bluestone, Blackbuck, Livspace, and Pristyn Care, along with 300+ companies use our software to digitize and manage cap tables, stock options, and related compliances. We currently manage equity for 15k+ stakeholders and stock options worth $1.1Bn+.

We are backed by AngelList India, Hustle Fund, Republic, Unpopular Ventures, Mana Ventures and stellar group of angels.

About the Role:

As a Content Marketer at EquityList, you will play a crucial role in developing and executing our content strategy. You will create high-quality, engaging, and informative content that resonates with our target audience in equity management. You'll work to build a knowledge repository around equity and align with product and marketing teams to establish our brand as an industry leader. You will work with the Marketing head to execute multiple campaigns and take end-to-end ownership of content piece for the company.

Responsibilities:

  • Research, plan, and create compelling content for various channels, including blog posts, case studies, podcasts, newsletters, social media campaigns, and more, with a focus on the global equity management space.
  • Collaborate with subject matter experts and internal stakeholders to gather insights and knowledge for content development.
  • Optimize content for SEO to improve our online presence and drive organic traffic.
  • Design sustainable content marketing strategies along with undertaking initiatives to achieve business targets.
  • Create and manage an editorial calendar to ensure a consistent flow of content that aligns with our marketing and business goals.
  • Edit and proofread content for accuracy, clarity, and style, while ensuring it adheres to brand guidelines.
  • Stay up-to-date with industry trends, news, and regulations related to equity management to produce timely and relevant content.
  • Measure and analyze the performance of content to make data-driven improvements and recommendations.

You have:

  • Professional degree in English, journalism, communications, marketing, or a related field.
  • 2+ years of experience as a content writer in the B2B or SaaS industry, with a portfolio of published work.
  • Ability to build a strong understanding of equity management, financial services, or related fields.
  • Ability to predict audience preferences with an editorial mindset.
  • Hands-on experience with SEO and web traffic metrics.
  • Clear, concise & smart writing and editing skills with an eye for attention to detail.
  • Ability to work independently and meet deadlines.
  • Excellent communication, collaboration, and project management skills.
  • Familiarity with content management systems, Canva, and social media platforms is a plus
  • Excellent communication and writing skills in English.
  • A deep love of startups

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