Analyst (Adobe Target - Adobe Launch)

1 week ago

pune, India dentsu Full time

About the job


Company Description


Merkle, a dentsu company, is a leading data-driven customer experience management enterprise specializing in delivering unique, personalized customer experiences across platforms and devices. With over 30 years of experience, Merkle partners with Fortune 1000 companies and non-profit organizations to optimize their customer portfolios. Its expertise in data, technology, and analytics enables it to gain insights into consumer behavior, driving hyper-personalized marketing strategies. Merkle's consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions capabilities combine to drive improved marketing results and a competitive edge. With over 14,000 employees, Merkle is headquartered in Columbia, Maryland, with more than 50 additional offices worldwide. Its innovative solutions enable brands to build meaningful customer relationships and enhanced customer experience.


Years of Experience: 2-4 years

Location: Pune

Tool expertise needed: Tealium, Adobe Target, Adobe Launch


Key Responsibilities

  • Should be able to build Web Analytics KPIs, Technical Requirements and setting up different analytics tools (Adobe Analytics, Adobe Launch, GTM) for different business partners.
  • Should be well versed with Adobe Analytics Features (Variables, Report Suite Configurations, Metrics, Dimensions, Segments etc.)
  • Should be well versed with Adobe Target to design, execute, and optimize personalized digital experiences across web and mobile platforms.
  • Has experience to develop and implement A/B tests, multivariate tests, and segmentation strategies to enhance user engagement and conversion rates.
  • Analyse data and user behaviour to identify opportunities for optimization and personalization.
  • Collaborate with cross-functional teams including marketing, design, and development to implement targeted campaigns and initiatives.
  • Stay updated on industry trends and best practices in digital marketing, personalization, and optimization.
  • Provide training and guidance to team members on Adobe Target functionalities and best practices.
  • Monitor and report on key performance metrics and campaign effectiveness, providing insights and recommendations for continuous improvement.
  • Have understanding of A4T integration
  • Have experience in tag managers such as Adobe Launch, GTM, Tealium etc.
  • Have experienced in implementing Adobe Web SDK


Must Have Skills:

  • Basic JS, HTML and CSS understanding
  • Proficient with Adobe suite and MS Office tools (especially Excel, PowerPoint)
  • Excellent communication & analytical skills desired.
  • Ability to manage and prioritize multiple, concurrent tasks while meeting aggressive deadlines in a fast-paced environment with optimism.
  • Comfortable with remote video collaboration tools e.g., Zoom, Teams, etc


To apply, pls apply on LinkedIn as well as send us your updated cv mentioning the below details to (so we can process your candidature faster):


We thank you for sending us your profile & details for this role. If your profile gets shortlisted for roles with us, we look forward to a conversation with you to learn about more of what makes you awesome


Dentsu International is growing exponentially as we help our clients make meaningful progress as champions of good change. Come be a part of this amazing journey, together with some of the best minds in the business that call us home.



Follow us on LinkedIn to stay updated:

  • Analyst (Adobe Target - Adobe Launch)

    7 days ago

    Pune, India dentsu Full time

    About the jobCompany DescriptionMerkle, a dentsu company, is a leading data-driven customer experience management enterprise specializing in delivering unique, personalized customer experiences across platforms and devices. With over 30 years of experience, Merkle partners with Fortune 1000 companies and non-profit organizations to optimize their customer...

  • Analyst (Adobe Target - Adobe Launch)

    7 days ago

    pune, India dentsu Full time

    About the job Company Description Merkle, a dentsu company, is a leading data-driven customer experience management enterprise specializing in delivering unique, personalized customer experiences across platforms and devices. With over 30 years of experience, Merkle partners with Fortune 1000 companies and non-profit organizations to optimize their...

  • Analyst (Adobe Target - Adobe Launch)

    7 days ago

    Pune, India dentsu Full time

    About the jobCompany DescriptionMerkle, a dentsu company, is a leading data-driven customer experience management enterprise specializing in delivering unique, personalized customer experiences across platforms and devices. With over 30 years of experience, Merkle partners with Fortune 1000 companies and non-profit organizations to optimize their customer...

  • Adobe Target Developer

    2 weeks ago

    Pune, Maharashtra, India Enigma Human Capital Services Private Limited Full time

    Project Role: Adobe Target Developer Project Role Description: Design, build and configure tests to meet business process and application requirements. Must Have Skills: Adobe Target, HTML, CSS, JS, Adobe Analytics Job Requirements: Key responsibilities:Candidate having +5 years relevant experience in adobe target Gain in-depth knowledge of clients...

  • Adobe Analytics

    4 weeks ago

    Pune, India Netcentric Full time

    Company Description Cognizant Netcentric is an award-winning Adobe Global Alliance Partner and a recognized expert in the Adobe Experience Cloud. We deliver digital solutions for the world’s greatest brands by unlocking the full potential of this cutting-edge technology. We work with our clients at any stage of their digital transformation journey - from...

  • Adobe Target Manager

    3 weeks ago

    Pune, India Avenues Consulting Full time

    Job Description :- 6+ Years of experience in implementing multiple end to end Adobe Target solutions across different platforms (website and mobile), 1+ years of development experience with Adobe Launch- Ability to manually create audiences for targeting, load personalized experiences through A/B tests, multivariate tests & auto-allocation tests etc.-...

  • Adobe Target Manager

    3 weeks ago

    Bangalore/Mumbai/Pune/Coimbatore, India Avenues Consulting Full time

    Job Description :- 6+ Years of experience in implementing multiple end to end Adobe Target solutions across different platforms (website and mobile), 1+ years of development experience with Adobe Launch- Ability to manually create audiences for targeting, load personalized experiences through A/B tests, multivariate tests & auto-allocation tests etc.-...

  • Adobe Target Manager

    2 weeks ago

    Bangalore/Mumbai/Pune/Coimbatore, IN Avenues Consulting Full time

    Job Description :- 6+ Years of experience in implementing multiple end to end Adobe Target solutions across different platforms (website and mobile), 1+ years of development experience with Adobe Launch- Ability to manually create audiences for targeting, load personalized experiences through A/B tests, multivariate tests & auto-allocation tests etc.-...

  • Adobe BA

    4 weeks ago

    pune, India KPMG India Full time

    Role: - Adobe Business Analyst, IndiaTitle: - Sr Consultant / Associate ManagerLocation: - PuneIntroductionKPMG is looking to recruit passionate, enthusiastic, customer & team focused Business Analyst (BA) for its growing MarTech practice. Our MarTech practice delivers solution on leading platforms such as Adobe, Salesforce, Google and more.Primary...

  • Adobe BA

    4 weeks ago

    Pune, India KPMG India Full time

    Role: - Adobe Business Analyst, IndiaTitle: - Sr Consultant / Associate ManagerLocation: - PuneIntroductionKPMG is looking to recruit passionate, enthusiastic, customer & team focused Business Analyst (BA) for its growing MarTech practice. Our MarTech practice delivers solution on leading platforms such as Adobe, Salesforce, Google and more.Primary...

  • Adobe BA

    4 weeks ago

    Pune, India KPMG India Full time

    Role: - Adobe Business Analyst, IndiaTitle: - Sr Consultant / Associate ManagerLocation: - PuneIntroductionKPMG is looking to recruit passionate, enthusiastic, customer & team focused Business Analyst (BA) for its growing MarTech practice. Our MarTech practice delivers solution on leading platforms such as Adobe, Salesforce, Google and more.Primary...

  • Adobe BA

    4 weeks ago

    Pune, India KPMG India Full time

    Role: - Adobe Business Analyst, India Title: - Sr Consultant / Associate Manager Location: - Pune Introduction KPMG is looking to recruit passionate, enthusiastic, customer & team focused Business Analyst (BA) for its growing MarTech practice. Our MarTech practice delivers solution on leading platforms such as Adobe, Salesforce, Google and more. Primary...

  • Adobe Analytics Developer

    2 weeks ago

    Pune, Maharashtra, India cloudare Full time

    Job Description :Required Qualifications : Bachelors degree in Information Technology, Computer Science or a related field 4 years experience developing and working in marketing technology platforms Familiarity with cookie compliance platforms such as OneTrust Familiarity with tag management systems such as Adobe Launch Familiarity with Adobe Experience...

  • Adobe Analytics Developer

    2 weeks ago

    Pune, Maharashtra, India TESTQ Technologies LTD. Full time

    Position : Adobe Analytics Developer Type : PermanentLocation : Pune Immediate Joiners required ( NP less than 10 Days )Job Summary :Our team is seeking an experienced Martech Software Engineer to join our Marketing Technology team within the Marketing organization. An ideal candidate will have hands-on experience in various Marketing Technology tools such...

  • ▷ [Urgent] Adobe BA

    11 hours ago

    Pune, India KPMG India Full time

    Role: - Adobe Business Analyst, IndiaTitle: - Sr Consultant / Associate ManagerLocation: - PuneIntroductionKPMG is looking to recruit passionate, enthusiastic, customer & team focused Business Analyst (BA) for its growing MarTech practice. Our MarTech practice delivers solution on leading platforms such as Adobe, Salesforce, Google and more.Primary...

  • Adobe Campaign Classic Analyst

    4 weeks ago

    Mumbai/Pune/Bangalore, India RapidBraiins Full time

    Job Position : Adobe Campaign Classic AnalystExperience : 6+ YearsLocation : Mumbai, BangaloreNotice Period : 0-30 DaysJob Description : - Join our dynamic interdisciplinary team comprising specialists in marketing/media, statistics/analysis, customer journey, application development, and IT infrastructure.- As an Adobe Campaign Specialist, you will play a...

  • Adobe Campaign Classic Analyst

    4 weeks ago

    Mumbai/Pune/Bangalore, IN RapidBraiins Full time

    Job Position : Adobe Campaign Classic AnalystExperience : 6+ YearsLocation : Mumbai, BangaloreNotice Period : 0-30 DaysJob Description : - Join our dynamic interdisciplinary team comprising specialists in marketing/media, statistics/analysis, customer journey, application development, and IT infrastructure.- As an Adobe Campaign Specialist, you will play a...

  • Adobe Analytics Developer

    2 weeks ago

    Pune, Maharashtra, India Cloudare Technologies Full time

    Role: Adobe AnalyticsDeveloperExperience: 3yearsLocation: Pune/ HybridKeyResponsibilities:Collaboratewithin the crossfunctional teams to gather requirements providetechnical guidance and deliver analytics solutions that meetbusiness objectives.Createimplement and maintain Adobe Launch and OneTrust environments formultiple web propertiesContributeto standards...

  • Adobe Creator

    3 weeks ago

    Pune, Maharashtra, India technohertz Technologies LLP Full time

    **Role** Adobe Creator **Experience Range** 2-5 years **Skills/Knowledge required** - Relevant Experience in Adobe CQ/AEM ( 2-4 Yrs) - Strong understanding of web services development in Java using REST and SOAP protocols, and JAX-RS / JAX-WS specifications, and in particular, a strong understanding of REST-full architecture patterns - Working experience...

  • Site Analytics

    1 month ago

    Pune, India dentsu Full time

    The purpose of this role is to work with the business and sing Adobe Analytics, Google Analytics, WebTrends and other technologies. This role serves as a subject matter expert on tag management and adobe & google platforms, and provides guidance and oversight to other web analytics resources. This role is able to provide direction, guidance and hands on work...