Social Media Head

1 month ago


Mumbai Metropolitan Region, India PINKVILLA Full time

Job Description: Social Media


The Pinkvilla team is looking for talented, smart, and experienced Social Media

Manager with a minimum of 7+ years of work experience.


About PinkVilla:


Pinkvilla is one of the largest digital websites in entertainment, lifestyle and fashion

categories with 30 million unique users and 15 million social media followers.


Headquarter Based in: Mumbai


What do you need to do? (Role and Responsibilities)

● Develop creative and engaging social media strategies.

● Manage the day-to-day handling of all social media channels adapting content to suit

different channels

● Oversee, plan and deliver content across different platforms using scheduling tools

such as sprinklr, hootsuite, asana and olapic

● Create engaging multimedia content (and/or outsource this effectively) across

multiple platforms

● Develop, launch and manage new competitions and campaigns that promote your

organization and brand.

● Form key relationships with influencers across the social media platforms

● Undertake audience research

● Manage and facilitate social media communities by responding to social media posts

and developing discussions

● Monitor, track, analyze and report on performance on social media platforms using

tools such as google analytics and facebook insights

● Research and evaluate the latest trends and techniques in order to find new and

better ways of measuring social media activity

● Analyze competitor activity

● Recommend improvements to increase performance

● Set targets to increase brand awareness and increase customer engagement

● Manage, motivate and coach junior staff such as social media executives or

assistants

● Manage a budget for social media activities

● Educate other staff on the use of social media and promote its use within your

company (in-house roles)

● Encourage collaboration across teams and departments

● Regularly liaise with clients via telephone, email, conference calls or face-to-face

(agency roles).


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