Senior Performance marketer
2 weeks ago
Role: Performance Marketing Specialist
We are seeking an experienced Performance Marketing Specialist with a proven track record of scaling D2C brands, preferably in the apparel or regional/niche product space. The ideal candidate should have hands-on expertise in driving performance-driven campaigns, a deep understanding of customer acquisition funnels, and a passion for working with culturally rooted brands.
Responsibilities:
- Strategic Campaign Planning: Develop and execute performance marketing campaigns to drive traffic, sales, and ROI across Meta Ads and other digital platforms.- Paid Media Management: Plan, create, and optimize paid ad campaigns on Facebook and Instagram, with a focus on driving conversions and engagement.- Full-Funnel Optimization: Manage end-to-end performance marketing funnels, including awareness, consideration, and purchase stages.- Creative Collaboration: Work with the design and content teams to produce engaging and culturally relevant ad creatives that resonate with the Bengali audience.- Data-Driven Decisions: Analyze campaign performance, track key KPIs (ROAS, CAC, CTR, etc.), and provide actionable insights for continuous improvement.- A/B Testing: Test various creatives, headlines, audiences, and placements to identify winning combinations and scale campaigns effectively.- Audience Targeting: Develop and implement strategies for precise audience targeting, including retargeting, lookalike audiences, and geo-targeting.- Budget Management: Efficiently allocate and monitor ad spend to maximize returns within the given budget.- Performance Reporting: Create detailed reports to share campaign results, insights, and future recommendations with the team.
Qualifications:
- Proven experience in performance marketing for D2C brands, especially in apparel or culturally focused products.- Expertise in Meta Ads Manager with a strong understanding of audience segmentation and targeting strategies.- Demonstrated success in managing campaigns with high ROI and measurable growth (please share case studies or examples).- Knowledge of Bengali culture, humor, and consumer behavior is a significant advantage.- Strong analytical skills with proficiency in using tools like Google Analytics and Meta Business Suite.- Creative mindset with the ability to collaborate with content and design teams effectively.- Excellent communication skills and a results-oriented approach.
Preferred:
- Experience working with niche or regional brands.- Familiarity with additional digital platforms like Google Ads or TikTok Ads.- Strong understanding of eCommerce platforms and tracking pixels.
What We Offer:
- Opportunity to work with a fast-growing, culturally-driven brand.- Competitive salary/contract with performance-based incentives.- Flexible work environment (remote-friendly).- A chance to shape the marketing strategy of a quirky, impactful brand.
If you’re a results-driven performance marketing expert who thrives on crafting successful campaigns for culturally unique brands, we’d love to have you on board
Apply Now: Submit your CV, portfolio, and case studies of your best campaigns to
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