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Search Engine Optimization Specialist

2 months ago


Bangalore City, India Infosys Knowledge Institute Full time
Infosys Knowledge Institute (IKI), the research and thought leadership arm of Infosys, helps industry leaders develop a deeper understanding of business and technology trends through compelling insights. Our researchers and subject matter experts provide a fact base that aids decision making on critical business and technology issues. Our team is looking for a SEO specialist to work on the Knowledge Institute’s SEO marketing strategy and execution to promote thought leadership and increase our reach and key growth outcomes for the target audience. The ideal candidate is a marketer at heart who is also highly organized with good project management skills and has the ability to work in a fast-paced environment. Role responsibilities:
- Keyword research: Performing ongoing keyword research including discovery and expansion of keyword opportunities
- Content support: Researching, suggesting and implementing content recommendations to internal stakeholders for organic SEO success metrics like keyword ranking and search traffic
- Production oversight: Work with the website development team to ensure SEO best practices are properly implemented and regularly optimized
- Analytics reporting: Track, report, and analyze website analytics, initiatives and campaigns and benchmark with competitor performance
- Website support: Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- SEO campaigns: Plan, execute and monitor ongoing campaigns boost SEO success metrics like external backlinking, pillar page creation etc.
- Customer experience: Ensure high audience engagement and experience on website by mapping customer journey, optimizing website and improving personalization.Skills and requirements:
- Communication: Excellent verbal and written communication
- Project management: Ability to organize, execute and report on marketing projects
- Analytical mind: An orientation towards data and ability to drive actionable insights from it
- Cross-Functional Collaboration: Owning relationships with multiple stakeholders for project alignment
- Marketing knowledge: Well versed in regular marketing tools, platforms and systems
- Consumer mindset: Understanding of target audience persona and expectations
- Research aptitude: Ability to research best practices, competitor analysis and update oneself on marketing trends Qualifications:
- Bachelor’s/Master’s degree in Communications, marketing, or related study.
- 3+ years of relevant experience in SEO marketing rolesLocation or posting is subject to business requirements.