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Search Engine Optimization Specialist
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- Keyword research: Performing ongoing keyword research including discovery and expansion of keyword opportunities
- Content support: Researching, suggesting and implementing content recommendations to internal stakeholders for organic SEO success metrics like keyword ranking and search traffic
- Production oversight: Work with the website development team to ensure SEO best practices are properly implemented and regularly optimized
- Analytics reporting: Track, report, and analyze website analytics, initiatives and campaigns and benchmark with competitor performance
- Website support: Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- SEO campaigns: Plan, execute and monitor ongoing campaigns boost SEO success metrics like external backlinking, pillar page creation etc.
- Customer experience: Ensure high audience engagement and experience on website by mapping customer journey, optimizing website and improving personalization.Skills and requirements:
- Communication: Excellent verbal and written communication
- Project management: Ability to organize, execute and report on marketing projects
- Analytical mind: An orientation towards data and ability to drive actionable insights from it
- Cross-Functional Collaboration: Owning relationships with multiple stakeholders for project alignment
- Marketing knowledge: Well versed in regular marketing tools, platforms and systems
- Consumer mindset: Understanding of target audience persona and expectations
- Research aptitude: Ability to research best practices, competitor analysis and update oneself on marketing trends Qualifications:
- Bachelor’s/Master’s degree in Communications, marketing, or related study.
- 3+ years of relevant experience in SEO marketing rolesLocation or posting is subject to business requirements.