Search Engine Optimization Manager
3 weeks ago
What will the individual be responsible for?
1. Understanding the search landscape for bus booking vertical and assess the opportunity for redBus in organic search channel2. Identifying the key drivers of a robust SEO strategy and create a plan to scale organic search traffic and conversions3. Working with the internal technical, design & product teams as well as external agency partners to execute the SEO plan4. Conducting frequent SEO audits, report channel performance and identify key areas of opportunity/improvement5. Leading multiple projects with different stakeholders in all the areas influencing SEO6. Building and managing a team of seo specialists, content writers etc.,7. Know the latest SEO trends, including Core Web Vitals, E-E-A-T, and algorithm updates and see how it can be applied to improve organic channel performance
What is the individual expected to have?
1. Thorough understanding of all the factors & best practices of SEO and different tools2. Proven experience of delivering business results through organic search channel3. Ability to lead the planning & execution of multiple SEO projects effectively by coordinating with multiple engineering teams4. Ability to manage an internal team of seo specialists and external agency partners5. Self-driven & eagerness to learn, stay on top of the constantly changing landscape of SEO6. Analytical & problem solving mindset that is aligned with the business objectives7. Proficiency in tools like SEMRush, Ahrefs, Screamingfrog, GA4 and Google search Console8. Knowledge of front-end technologies (HTML, CSS, JS) is a plus9. Strong understanding of technical SEO aspects such as website architecture, structured data, crawling and indexing, and JavaScript SEO
Qualifications
1. B.Tech degree is a plus2. 6-8 years of overall experience with at least 4-5 years in SEO
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