Social Media Marketing Specialist

4 weeks ago

delhi, India Arcitech Full time
Location: (Lower parel, Mumbai, Maharashtra)
Job Description: Arcitech is seeking a talented and experienced Social Media Specialist
to enhance our brand presence and engage our audience through innovative social
media strategies. The ideal candidate will have a proven track record of managing
various social media platforms to grow engagement, brand awareness, and drive
business objectives.
Key Responsibilities:
 Develop and implement a comprehensive social media strategy to increase our
brand visibility and online presence.
 Manage and oversee social media content across all platforms, including
Facebook, Twitter, Instagram, LinkedIn, and YouTube.
 Measure the success of every social media campaign and use analytics tools to
gauge the effectiveness of campaigns and understand the audience.
 Stay up to date with the latest social media best practices and technologies.
 Work with copywriters and designers to ensure content is informative and
appealing.
 Collaborate with Marketing, Sales, and Product Development teams to ensure
brand consistency.
 Communicate with industry professionals via social media to create a strong
network.
 Train internal teams to integrate and maintain a cohesive social media strategy.
 Manage and facilitate social media communities by responding to social media
posts and developing discussions.
 Monitor SEO and user engagement and suggest content optimization.
Required Skills:
 Proven work experience as a Social Media Specialist or Social Media Manager
with a minimum of three years in the field.
 Solid understanding of content management, creative writing, and SEO.
 Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, Google+, and
other social media best practices.
 Experience with doing audience research and using social media marketing tools.
 Ability to deliver creative content (text, image, and video).
 Excellent communication, multitasking, and analytical skills.
 Familiarity with web design and publishing.
 BSc degree in Marketing or relevant field.

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