(3 Days Left) Assistant Manager – Social Media Marketing
3 weeks ago
About the Role: Responsible for nurturing and building ‘Ultraviolette’ as a premium, aspirational brand across categories – deriving equity from its genesis in the sport motorcycling segments. The candidate would be responsible for the daily customer-facing content representing Ultraviolette across social media channels – Instagram, LinkedIn, YouTube. In addition, the candidate would be responsible to maintain Ultraviolette’s Tone of Voice across the social sphere – engaging with similar spaces to ensure that we continue to be the most loved performance electric motorcycle brand in the World.
Responsibilities:
- Own all communication prerogatives for the brand across social media.- Proposing & Executing a framework for social media – initiating the calendar, posting, handling comments & monitoring ORM.- Perpetually liaising with multiple internal & external stakeholders to ensure excellence in execution.- Soliciting, negotiating & executing alliances with brands/institutions in the same space as Ultraviolette.- Create a content engine emanating from the activation calendar that aid the cause of building Ultraviolette’s equity as India’s #1 homegrown performance motorcycle brand.
Experience:
- Communication Graduates – BBA/Mass Comm./ English would be preferred.- Relevant Social Media experience in a customer-facing, high involvement category for at least a year.
Skills:
- Strong communicator with a clarity of thought & bias-to-action.- Must have exceptional verbal/written skills.- Must be up-to-date with new social media practices & be proactive in building relationships with Creators.- Trendspotting and quick TATs to execute are a must-have. Interest in motorcycles is a bonus.
Education:
Full Time Graduates – Business, English, Journalism, Mass Comm from a Grade A/B undergraduate college.
Soft Skills:
Proficiency in English – written/verbal along with local languages (multilingual candidates) will have an advantage in their candidature.
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