Manager - Social Media

1 week ago


Bengaluru, India Airful Full time

Responsibilities:

- Generate leads through social media and pass them onto the sales team for conversion.

- Assist the digital marketing team in running paid ad campaigns.

- Monitoring & enhancing social media engagement metrics.

- Assist the management team in the development of the overall digital marketing & social media marketing strategy.

- Manage the company's social media presence and social handles on a day to day basis (Linkedin, Instagram, Facebook, Pinterest).

- Create and post relevant and engaging content for publishing onto various online platforms.

- Design social media marketing campaigns in collaboration with sales team for increasing revenue.

- Conduct research on market trends, brand's audiences and competitors, and end-to-end consumer journey to drive engagements and conversions.

- Build brand partnerships & engage and on-board influencers over social media.

- Provide monthly reports to management team on social media performance (effort & engagement metrics) & optimize performance over time.

- Increase the number of followers and brand engagement by interacting with clients & guests in real time at any of our venues.

Requirements:

- Proven experience of at least 3 years in social media or similar role.

- Excellent understanding of digital marketing concepts and best practices.

- Experience with B2C social media, Google Adwords, email campaigns and SEO/SEM is a bonus.

- Basic knowledge of web analytics tools (Google Analytics).

- Skills and experience in creative content writing/copywriting.

- Excellent communication and interpersonal skills.

- Master's in marketing or relevant field.

- The position is an onsite position in Yelhanka, North Bangalore that requires physical presence 5 days a week from 10am 7pm.

(ref:iimjobs.com)
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