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Performance Marketing Associate

2 months ago

mumbai, India Yocket Full time
About Us: We are a fast-growing study abroad consultancy based in India, specializing in guiding students to pursue higher education in top universities across the globe. We are expanding our digital marketing efforts to diversify and increase lead generation through paid channels, and we’re looking for a talented Performance Marketing Associate to help drive our business growth.
Role Overview: As a Performance Marketing Associate , you will be responsible for planning, executing, and optimizing lead generation campaigns on Meta Ads (Facebook, Instagram) and Google Ads (Search & Display) . Your primary goal will be to increase qualified leads while optimizing the return on ad spend (ROAS) and improving brand visibility.
You will work closely with the marketing team to develop effective ad strategies that resonate with our target audience of students and parents in India. If you're a data-driven marketer with a passion for paid media, this role is for you
Key Responsibilities: Campaign Strategy & Execution:
Develop, implement, and manage lead generation campaigns across Meta Ads and Google Ads platforms, ensuring alignment with business goals.
Audience Targeting & Segmentation:
Identify, create, and refine audience segments to target prospective students and parents based on demographics, interests, and behavior.
Ad Creatives & Copy:
Collaborate with the creative team to develop compelling ad creatives and copy, ensuring messaging aligns with our brand and campaign objectives.
Keyword & Ad Placement Strategy:
Conduct keyword research and optimize ad placement for Google Ads campaigns, focusing on long-tail and short-tail keywords to maximize search visibility.
Budget Management:
Allocate and optimize budgets across channels to ensure efficient spending and maximum return on investment.
Performance Tracking & Optimization:
Monitor, analyze, and report on campaign performance metrics (CPL, CTR, ROAS, etc.). Continuously optimize campaigns based on data to improve performance and reduce CPL.
A/B Testing:
Run A/B tests on ad creatives, targeting, and landing pages, analyzing results to inform campaign adjustments.
Competitor Analysis:
Regularly assess competitors' digital advertising strategies and identify opportunities to differentiate and enhance our campaigns.
Reporting:
Prepare detailed reports on campaign performance, insights, and recommendations for improvement.
Key Skills & Qualifications: 1-3 years of experience managing performance marketing campaigns on Meta Ads and Google Ads, preferably in a lead generation capacity.
Strong understanding of paid media strategies and best practices for lead generation.
Hands-on experience with Google Ads (Search & Display) and Meta Ads (Facebook, Instagram), including campaign setup, optimization, and reporting.
Data-driven mindset with the ability to analyze campaign performance and derive actionable insights.
Proficiency with Google Ads Manager and Meta Ads Manager .
Strong understanding of audience segmentation, keyword strategies , and retargeting tactics .
Excellent written and verbal communication skills, with the ability to craft clear and compelling ad copy.
Experience with budget management and the ability to optimize spending to achieve desired outcomes.
Strong project management skills, with the ability to collaborate, manage multiple responsibilities and meet deadlines.
Nice-to-Have: Experience in the education or study abroad sector .
Familiarity with landing page optimization tools.
Basic knowledge of SEO and its relation to paid search strategies.
What We Offer: Competitive salary based on experience.
Flexible working hours and a remote-first work environment.
Opportunity to work with a dynamic team and make an impact on students’ futures.
Growth opportunities within the company as we expand our digital marketing efforts.
Location: India (Remote/Hybrid)
Type: Full-time
Experience Level: 1-3 years of experience in performance marketing (Meta Ads & Google Ads)