Performance Marketing Associate

2 weeks ago

Mumbai, India peopleHum technology Full time

**Job Function**

Digital Marketing

**Employment Type**

Full Time

**Experience level**

0-2

**Location**
- Mumbai, India

**Workplace Type**

Onsite

**Must have skills**
- Digital Marketing knowledge**Qualifications**

The Avniro Group of Companies consists of many leading high-tech global award-winning brands like Engati & peopleHum with a presence in 186 countries with 30,000+ customers. We're a fast growing firm with more than 700 employees across Bangalore, Mumbai, California, Philadelphia and Singapore. Take a sneak peek into our culture here.The Performance marketing role is an exciting opportunity to help build and execute a- digital growth and success strategy with the goal of providing an exceptional, multichannel- engagement experience. You will lead performance marketing initiatives for a- global audience that in many cases will be customers’ primary means of interaction.- You will be deep in the data, monitoring and optimizing your programs along the- way. In your role as Performance Marketing Associate, you will work with our team in- Mumbai, India.**Requirements**:

- 0-2 years of overall professional experience.
- Strong creative & soft skills combined with an affinity for data.
- Proven experience managing customer acquisition efforts in paid channels with
- quantifiable results.
- Experience with paid channels (Google Ads, Linkedin Ads), A/B testing (eg.
- Optimizely, Google Optimize), Analytics (eg. Google Analytics), Marketing Automation, website analytics.
- B2B/SaaS product experience would be a big plus.
- Highly organised and autonomous, but also collaborative and able to work cross-functionally.
- Ability to make decisions in a changing environment, anticipate future needs and
- drive results.

**Job Role**

**Responsibilities**
- Develop a deep understanding and knowledge of peopleHum’s product, audiences &
- buyer personas- Leverage paid channels to drive top funnel, lead velocity and MQL conversions
- Use data-driven marketing strategy to identify trends/patterns and opportunities for
- innovation, and make optimisation recommendations across the buyer’s journey- Explore new channels for customer acquisition for peopleHum.
- Measure, track and report on performance marketing efforts through structured
- dashboards- Lead, motivate, mentor, and grow the performance marketing function within the
- marketing team

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