Senior Manager

3 weeks ago

Delhi, India Americana Restaurants Full time

Purpose of the Job:

Responsible for leading the overall Digital Strategy that includes all the platforms of Call Center, CRM, Food aggregators and e-commerce, as well as leverage brand building and digital engagement strategy within the scope of digital marketing calendar.

KFC marketing team is looking for an experienced Ecommerce Manager to lead the acceleration of digital adoption and provide leadership, strategy and direction to KFC’s Digital marketing, E-commerce and Omni-channel platforms. Develop marketing strategies that drive new customer acquisition & high customer engagement across multiple channels. This person must also enjoy being a creative contributor and thrive in delivering results.

They will initiate, plan, and execute multiple, highly visible, and exciting marketing & merchandising strategy. At the same time, this person will work closely with the media and creative agencies, Franchisor Partners and technical teams to solve business issues.

This role requires excellent analytical and technical abilities. Must be a self-starter, comfortable with ambiguity, superb attention to detail, and the ability to work in a fast-paced environment. Must lead with minimal supervision and work well in a team environment.

Responsibilities include:

  • Define and lead the E-commerce strategy
  • Lead the Digital marketing channels like Search, Social, Display, Video and App campaigns with performance agencies to drive traffic, revenue and conversion.
  • Drive adoption for our digital channels, encouraging more transactions to go through a digital touchpoint. Define acquisition and retention plan.
  • Manage budgets and leverage data across the digital marketing channels and campaigns to achieve scale and efficiency
  • Experience leading lifecycle, CRM and/or Engagement/Loyalty Marketing programs.
  • Use the consumer insights, competitor analysis, market & business needs to evolve the strategy.
  • Build and maintain a roadmap to enable the strategy and long-term vision across all customer touchpoints, partnering with the Technology team to ensure timely delivery of initiatives that cover both the transactional and non-transactional elements of the customer journey.
  • Champion a reliable & distinctive order experience across all KFC channels. You will lead a team who are responsible for user experience, consumer order journey, and channel trading and optimization.
  • Optimize the channel merchandising approach to make it easier to place an order, encourage trial for relevant products, .
  • Build and manage digital marketing calendar with offers and promotions working alongside Franchisee, Creative and Media team.
  • Leverage data & insight where you understand our guests’ needs, habits, and perceptions to continuously optimize performance, running an agile test-and-learn approach and implement successful outcomes at scale.
  • Drive the discipline of consistently tracking performance & leveraging analytics and insights to ensure growth targets are achieved.
  • Lead design and creation of marketing collaterals and content creation – through input and recommendations with creative agencies.
  • Own the design, development, and maintenance of ongoing marketing and traffic metrics, reports, analyses, dashboards, etc. to drive key business decisions.
  • Build strong relationships with our Leadership Team and Franchise owners to drive and implement the channel growth plan.
  • Lead implementation of pilots in collaboration with the Media Strategy Team and Tech Enablement team, and share standard methodologies for paid media operations and analytics, including Cross-Channel Campaigns (Adobe Experience Platform, GA360, CDP, etc.) and Cross Channel Reporting (Partner agency platforms, Google Analytics, Adobe Analytics etc.)
  • CRM Strategy, Execution and Measurement: Define CRM strategy while integrating bottom of funnel marketing tactics into a historically top of funnel marketing organization. Lead team in the development of highly personalized communication and implementation of customer journeys to change behavior across all restaurant channels (eCommerce, Drive-Thru, In restaurant). Build test and learn approach to optimize for customer growth and engagement.
  • Loyalty Program Strategy, Execution and Measurement: Develop strategy and tactics to optimize member acquisition, retention and annual customer value. Clearly measure, track and report progress against program goals.

Knowledge, Skills & Experience required:

Vision

Deep understanding in customer acquisition, re-engagement, and retention strategies.

  • understanding of marketing technology workflows, interoperability, challenges and solutions.
  • thought leader

Technical and Tool Skills

Excellent understanding of Analytics platforms like - Google Analytics, Adjust, Firebase

Experience in SEM, SEO, Performance Marketing, App Marketing

Preferably experience in online merchandising & driving promo calendar

Google AdWords & Analytics certification is a plus

  • to Advanced SQL and Excel skills.
  • in planning, co-ordination and execution of campaigns and always-on initiatives, with excellent use of data for reporting and insight.
  • to show success in meeting engagement targets across multiple customer segments or markets.

Analytics Skills

Great understanding and sense for consumer behavior and perceptions.

Strong understanding of data analytics and customer segmentation

Excellent analytical and conceptual problem-solving skills

Strong background in customer re-engagement, and retention strategies.

Ability to pull and organize complex data

Management Skills

Charismatic communicator and presenter

Excellent written, communication and organizational skills

Should be solutions oriented to define the right methodology to conduct analysis

Ability to prioritize business needs and focus on the impactful opportunities

Ability to manage diverse stakeholders (internal and external)

Experience presenting business results to executives in narrative form.

Able to navigate through ambiguity.

Soft Skills

Reliable leader with strong values

Ability to effectively manage multiple projects and tasks at the same time

Must have great attention to detail and be quick and agile

Strong self-starter

Fluent in English is a requirement.

Arabic will be a plus

Qualification & Prior experience

  • Minimum 8 years of overall digital marketing position. Experience with retail, service and/or multi-outlet industry highly regarded.
  • Tertiary degree level qualification, with major in marketing or business-related discipline. Postgraduate (MBA) qualification would be a plus.
  • Work experience in e-commerce/F&B/retail is a plus
  • Effective in multi-cultural environment is a pre-requisite.
  • Progressive larger responsibilities within same organization is preferred
  • Must have depth and variation in communication styles to be able to succeed with Franchisors, owner-operators to corporate executives

  • Senior Manager

    1 week ago

    Delhi, India ZOOMRX Full time

    Senior Manager, ConsultingHybrid, Chennai/Pune/DelhiZoomRx is a rapidly-growing healthcare consulting and consulting company founded upon the belief that there is important work to be done at the intersection of data, healthcare, and technology. We help some of the world’s biggest biopharmaceutical companies answer questions no one else can. We support our...

  • Senior Finance Manager

    3 weeks ago

    Delhi, India iKure Techsoft Pvt. Ltd. Full time

    Company DescriptioniKure Techsoft Pvt. Ltd. is a healthcare company that provides last mile health care in remote rural communities in India. iKure's unique healthcare model leverages technology to empower rural health workers and implement behavior change programs. The company has developed a patent-pending technology platform called WHIMS that operates via...

  • Senior Manager

    2 weeks ago

    Hyderabad/Delhi NCR, India iimjobs Full time

    Senior Manager - Talent Acquisition - (BFSI Hiring/ Investment Banking/Financial Services hiring) We are hiring for one of our major global fintech clients for the search of Senior Manager- Talent Acquisition (BFSI/ Investment Banking/ Financial Services/ FinR) based out of Hyderabad / Gurgaon.Required Skills: The candidate should have years of experience in...

  • Senior Manager

    3 weeks ago

    Delhi, India Firstsource Full time

    A RP Sanjiv Goenka Group company. Firstsource is a leading provider of customized Business Process Management (BPM) services. We are trusted custodians and long-term partners to 100+ leading brands with a presence in the US, UK, India, and Philippines. Our ‘rightshore’ delivery model offers solutions covering complete customer lifecycle across...

  • Senior Manager

    3 weeks ago

    Delhi, India Firstsource Full time

    A RP Sanjiv Goenka Group company. Firstsource is a leading provider of customized Business Process Management (BPM) services. We are trusted custodians and long-term partners to 100+ leading brands with a presence in the US, UK, India, and Philippines. Our ‘rightshore’ delivery model offers solutions covering complete customer lifecycle across...

  • Assurance Senior Manager

    3 weeks ago

    delhi, India ASA Full time

    We are seeking an experienced and dynamic Senior Manager to join GCC audit and accounting team. The candidate will play a critical role in managing client relationships, provide technical support to the team including developing new service lines in this domain. The detailed job profile will include:1. Operations:Ability to execute financial audits and other...

  • Senior Manager

    3 weeks ago

    delhi, India Firstsource Full time

    A RP Sanjiv Goenka Group company. Firstsource is a leading provider of customized Business Process Management (BPM) services. We are trusted custodians and long-term partners to 100+ leading brands with a presence in the US, UK, India, and Philippines. Our ‘rightshore’ delivery model offers solutions covering complete customer lifecycle across...

  • Senior Manager

    2 weeks ago

    Delhi, India ZOOMRX Full time

    Senior Manager, ConsultingHybrid, Chennai/Pune/DelhiZoomRx is a rapidly-growing healthcare consulting and consulting company founded upon the belief that there is important work to be done at the intersection of data, healthcare, and technology. We help some of the world’s biggest biopharmaceutical companies answer questions no one else can. We support our...

  • Senior Manager

    2 weeks ago

    Delhi, India ZOOMRX Full time

    Senior Manager, Consulting Hybrid, Chennai/Pune/Delhi ZoomRx is a rapidly-growing healthcare consulting and consulting company founded upon the belief that there is important work to be done at the intersection of data, healthcare, and technology. We help some of the world’s biggest biopharmaceutical companies answer questions no one else can. We support...

  • Assurance Senior Manager

    3 weeks ago

    Delhi, India ASA Full time

    We are seeking an experienced and dynamic Senior Manager to join GCC audit and accounting team. The candidate will play a critical role in managing client relationships, provide technical support to the team including developing new service lines in this domain. The detailed job profile will include:1. Operations:Ability to execute financial audits and other...

  • Assurance Senior Manager

    3 weeks ago

    Delhi, India ASA Full time

    We are seeking an experienced and dynamic Senior Manager to join GCC audit and accounting team. The candidate will play a critical role in managing client relationships, provide technical support to the team including developing new service lines in this domain. The detailed job profile will include: 1. Operations: Ability to execute financial audits and...

  • Senior Product Development Manager

    3 weeks ago

    Delhi, India Navneet Education Limited Full time

    Senior Manager, Product Development – Bags & Pouches Job Summary:We seek a dynamic Senior Manager for Product Development to join our team. This pivotal role will spearhead our portfolio strategy for the bags & pouches category, developing new products, enhancing existing ones, and ensuring we meet consumer needs and trends. The Senior Manager will also...

  • Senior Manager

    2 weeks ago

    Delhi NCR, India iimjobs Full time

    Senior Manager - Finance - Aviation Industry Oversee financial accounting and reporting activities:Prepare and analyze financial statements, including balance sheets, income statements, and cash flow statements. Manage monthend and yearend closing processes, ensuring accuracy and timeliness of financial data. Monitor and analyze financial performance,...

  • Senior Manager

    3 weeks ago

    delhi, India Aviva India Full time

    Purpose:The jobholder has the following responsibilities:To lead and manage the operational risk management framework for Aviva India Life Insurance ensuring its alignment with industry best practices, Aviva Group framework and regulatory requirements.To proactively identify, assess and mitigate operational risks across all business functions within the...

  • Senior Manager/Manager

    2 weeks ago

    Delhi NCR, India iimjobs Full time

    SENIOR MANAGER / MANAGER, BUSINESS DEVELOPMENT (CLINICAL RESEARCH DOMAIN)The Senior Manager/Manager, Business Development is responsible for promoting clinical research services to pharmaceutical and Biotech companies. The Manager will report to the Director, Clinical Operations.Qualification : Life Science graduate, B Pharma, M Pharma, MScExperience : years...

  • Senior Manager

    2 weeks ago

    Delhi NCR/Delhi, India iimjobs Full time

    Senior Manager - Shareholders OfficeResponsibilities:Review of Annual financials post finalization of accounts (under IND-AS & IGAAP)Reporting to RBI under CIC/NBFC Regulations.Support in Direct Taxation (queries, enquiries from Govt. departments, etc.) of companies/Trust/LLP/ Individuals and evaluate proposalsNew Developments, initiatives and strengthening...

  • Manager/ Senior Manager

    2 weeks ago

    Delhi, India Vatika Group Full time

    Manager/Senior Manager Legal Experience: Should have 20 years of experience handling all types of civil cases. INXT City Centre, Sector 83, Gurgaon Responsibilities Develop and implement legal strategies aligned with organizational goals. Leverage in-depth knowledge of RERA regulations for real estate compliance. Providing timely advice to other departments...

  • Senior Manager Ecommerce

    2 days ago

    new delhi, India moCal Full time

    Company DescriptionmoCal is a profitable company based in New Delhi, leading the way in scheduling automation. Our powerful yet simple automated scheduling platform, moCal, takes the work out of connecting with others so you can accomplish more. With millions of users benefiting from an enjoyable scheduling experience, our platform offers more time to spend...

  • Change Management

    2 weeks ago

    Delhi, India Mount Talent Consulting Pvt Ltd. Full time

    Job Title :- Change Management - Senior ManagerLocation :- Pan IndiaWork Mode :- HybridIndustry - Management ConsultingYOUR EXPERIENCE COUNTS:MBA/Master’s degree12 to 15 years of experience in driving change management-related programs (change enablement strategy and associated interventions, change adoption organization design, digital communication and...

  • Senior Accounts Manager and Company Secretary

    3 weeks ago

    Delhi, India Bhukhanvala Industries Pvt Ltd Full time

    Company DescriptionBhukhanvala Industries is a leading manufacturer of High Performance Ceramics based in Mumbai with manufacturing operations in Navsari, GujaratRole DescriptionThis is a full-time on-site role located in Mumbai for a Senior Accounts Manager and Company Secretary. The role entails managing and overseeing the company's financial accounts and...