Content Writer – Cross Identity

2 days ago

bangalore, India Cross Identity Full time

Content Writer – Cross Identity   Position Overview   Cross Identity is seeking a passionate and creative Content Writer to join our dynamic Marketing team. This is a full-time, individual contributor role designed for a skilled communicator who thrives on storytelling, clarity, and crafting engaging B2B content that educates, converts, and elevates our brand.  If you have 2+ years of experience in content writing within B2B companies — ideally in SaaS or cybersecurity — and a background in business or language studies, we’d love to hear from you.  Key Responsibilities   Content Development & Strategy   Write compelling, high-quality content including blogs, case studies, website copy, email campaigns, social media content, and whitepapers.  Align content with the buyer journey to attract, engage, and convert leads through SEO-optimized and persona-driven messaging.  Support product launches, feature announcements, and integrated campaigns with targeted content deliverables.  Collaboration & Execution   Work closely with product marketing, design, and demand generation teams to ensure messaging consistency and impact.  Translate complex technical topics into accessible language for business decision-makers and end users.  Follow brand guidelines, tone, and voice across all content formats.  Ideal Candidate Profile   Background   English as a first language is essential  Education   Bachelor’s degree in BBA, or BA (English Language or Communication) is strongly preferred.  Experience   3–5 years of business content writing experience   2+ years must be B2B or SaaS (B2C or B2B)  Prior experience in the B2B SaaS, technology, or cybersecurity industry is highly preferred.  A portfolio which showcases high-quality long-form and short-form content will help considerably. Must be company-published with your name on the articles. In the absence of which, a written assignment might be mandated, along with a sample SAT-level English exam.  Skills & Attributes   Native-level command over English sentence structure, grammar, style, and storytelling techniques.  Ability to balance creativity with clarity and structure.  A team player who thrives in fast-paced, collaborative environments.  What You Can Expect from Us   A full-time role embedded within a high-impact, global marketing team.  Opportunities to contribute to the voice of the most innovative B2B cybersecurity brand.  A chance to build thought leadership and brand voice in a competitive market.  A creative, feedback-driven environment that values ownership, experimentation, and storytelling.  Competitive benefits package and competitive monetary compensation. 

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