Trade Marketing Executive
2 months ago
• Executing the Trade Marketing Plan in line with sales and marketing objectives and manage the Trade Marketing budget.
• Improving brand presence and campaign execution across trade through excellence in in-store planning, execution and tracking in alignment with the annual marketing priorities
• Implementing channel specific marketing strategies and plans for assigned retailers / wholesalers.
• Executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams
• Executing activation programs with partners to improve brand visibility
• Visiting the points of sales regularly to ensure that the brand is visible, and guidelines are respected.
• Owning up the complete planning and in-market roll-out of New Products into the market ( Launch quantity , Channel Pipeline Management , Visibility & Merchandising etc .)
- Industry
- FMCG / Foods / Beverage
- Functional Area
- Sales, Retail, Business Development
- Job Role
- Sales / BD Manager
- Job Type
- Permanent
- UG Qualification
- Any Graduate - Any Specialization
- PG Qualification
- Any Post Graduate - Any Specialization
- Doctorate
- Doctorate Not Required - None
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