Digital Marketing Specialist

3 weeks ago

hyderabad, India BDNT Labs Private Limited Full time

Job Title: Digital Marketing Specialist

Location: Hyderabad

Responsibilities:

  • Develop and execute digital marketing strategies to drive online traffic and generate leads.
  • 3-5 years of experience in creating and managing content marketing strategies, including content creation, distribution, and performance analysis.
  • Manage and optimize digital advertising campaigns, including Google AdWords, Facebook Ads, and display advertising.
  • Conduct keyword research and optimize website content for search engines (SEO).
  • Create and manage email marketing campaigns to nurture leads and engage existing customers.
  • Manage social media channels to increase brand awareness and engagement.
  • Monitor and analyze key performance metrics to measure the success of digital marketing efforts.
  • Stay up-to-date with the latest trends and best practices in digital marketing and recommend new strategies and tactics.

Qualifications:

  • Bachelor’s degree in marketing, Communications, or related field.
  • Proven experience in digital marketing, with a strong understanding of digital marketing channels and strategies.
  • Experience managing digital advertising campaigns, including Google AdWords and Facebook Ads.
  • Proficiency in Google Analytics or similar analytics tools.
  • Excellent written and verbal communication skills.
  • Strong analytical and problem-solving skills.
  • Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously.

Preferred Qualifications:

· Experience with marketing automation platforms (e.g., HubSpot, Marketo).

· Knowledge of HTML/CSS and website CMS platforms (e.g., WordPress).

· Certifications in digital marketing (e.g., Google Ads, Facebook Blueprint).

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