SAS Business Analyst

7 days ago

Pune, India Stefanini North America and APAC Full time

Details:
Job Description

Stefanini Group is a multinational company with a global presence in 41 countries and 44 languages, specializing in technological solutions. We believe in digital innovation and agility to transform businesses for a better future. Our diverse portfolio includes consulting, marketing, mobility, AI services, service desk, field service, and outsourcing solut

Job Requirements

Details:
"Analyst, Campaign Operations & Analytics:

Primary Skills
Develop and design and execute marketing campaigns using SQL, and SAS CI360, SAS Direct.

Maintain and enhance existing SAS Direct campaign configurations and ensure timely campaign execution.

Plan, execute, and monitor marketing campaigns across multiple channels, ensuring timely delivery and alignment with business goals.

Analyze campaign performance using data analytics tools and techniques, providing actionable insights and recommendations to optimize targeting, messaging, and ROI.

Collaborate with marketing, CRM, and analytics teams to define audience segments, campaign KPIs, and reporting requirements.

Develop and automate dashboards and reports to track campaign effectiveness, customer engagement, and conversion metrics.

Support testing strategies (e.g., A/B testing) and post-campaign analysis to drive continuous improvement.

Technologies -SAS Direct, SAS CI 360, BI Tools

Secondary -

Maintain and enhance SAS RTDM (Real-Time Decision Manager) workflows for decisioning logic and customer treatment strategies."

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