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Category Specialist

2 months ago

Gurugram, India MAISON D'​ AURAINE Full time

Company Description


Maison D' Auraine is a conglomerate with a collection of revolutionary and premium brands in the hair, beauty, and personal care industry. The company started in 2014 by acquiring the rights to GKHair, the world's largest keratin-based hair care brand, known for its patented ingredient Juvexin and used in 80 countries worldwide. Maison D' Auraine has established itself as an industry leader with its detailed logistics, automated business practices, round-the-clock service support, innovative marketing strategies, and in-depth research. The company aims to provide world-class education and services in collaboration with global trendsetters and artists, nurturing experts in hair and skincare.


Role Responsibilities:


Partner and Vendor Management


1)Cultivate and maintain relationships with brand partners, vendors, and influencers to expand

brand presence and drive collaboration opportunities.

2)Negotiate partnerships, sponsorship agreements, and co-marketing initiatives to enhance brand

visibility and reach new audiences.

3)Coordinate with vendors to ensure alignment with brand guidelines, product quality standards,

and promotional strategies.


Assortment Planning and Management:

1)Assist in the development and execution of category assortment plans in alignment with

business objectives, customer preferences, and market trends.

2)Collaborate with vendors and suppliers to source new products, negotiate terms, and manage

relationships to ensure a diverse and compelling product assortment.

Product Merchandising and Presentation:

1)Support the creation and maintenance of product listings, including product descriptions,

images, and attributes, to ensure accuracy, consistency, and optimal presentation.

2)Implement merchandising strategies to maximize product visibility, cross-selling opportunities,

and conversion rates across the online marketplace.


Category Performance Management:

1)Analyze category performance metrics such as sales, margins, inventory turnover, and customer

feedback to identify opportunities for improvement.

2)Monitor competitor activities and market trends to stay informed and adapt strategies

accordingly.

Pricing and Promotions:

1)Assist in analyzing pricing data, competitor pricing strategies, and market trends to optimize

pricing and promotional strategies within assigned categories.

2)Support the planning and execution of promotional campaigns, discounts, and special offers to

drive sales and customer acquisition.


Brand Performance Analysis and Reporting:

1)Track key performance indicators (KPIs) related to brand awareness, customer perception, and

sales performance.

2)Generate regular reports and dashboards to assess the effectiveness of brand initiatives and

campaigns.

3)Analyze data, draw insights, and provide actionable recommendations to optimize brand

strategy and drive continuous improvement.


Brand Marketing and Campaign Management:

1)Plan, execute, and optimize multi-channel marketing campaigns to drive brand awareness,

customer acquisition, and engagement.

2)Collaborate with marketing, creative, and content teams to develop compelling brand assets,

including ad creatives, social media content, and email campaigns.

3)Monitor campaign performance, analyze results, and iterate strategies to maximize ROI and

achieve business objectives.


Primary Skills:

  • 3-5 years of experience in brand management, marketing, or related roles, preferably within the ecommerce or consumergoods industry.
  • Proven track record of developing and executing successful brandstrategies and marketing campaigns.
  • Strong creative and strategic thinking skills, with the ability to translate business objectives into actionable plans and initiatives.
  • Excellent communication and interpersonal skills, with the ability to build relationships and to build relationships and influence stakeholders at all levels.
  • Analytical mindset with proficiency in data analysis and reporting tools.
  • Experience working with ecommerce platforms, digital marketing channels, and social media platforms.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

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