Social Media Content Creator

This is an urgent hire and on-site role in South Delhi.About Us:We're the new kids on the block, but we're here to make some noise Our DTC beautyXpersonal care brand is shaking up the industry with personal care products that are multifunctional. We're not just selling products; we're cultivating a community of empowered individuals who believe that self-care can be convenient, easy and cater to your lifestyle and needs.Who We're Looking For:Are you a storytelling superstar with a flair for visuals and words? Do you live for creating thumb-stopping content and crafting copy that converts? We're looking for a hybrid creative — someone who can bring our brand voice to life through powerful visuals and punchy copy, from Instagram reels to newsletters.If you’re the kind of person who is great at content ideation, drafts catchy WhatsApp messages that get clicked, and loves turning product USPs into viral posts — and isn’t afraid to be in front of the camera now and then — this role is for you.Content Creation:Develop and execute compelling, on-brand visual content for social media platforms (Instagram, Facebook, LinkedIn, YouTube, etc.)Conceptualize and execute photo and video shoots in line with brand visionBe comfortable appearing in videos (e.g., tutorials, reels, BTS, reviews) when required to support storytelling and content creationDesign graphics, visuals, and storyboards using tools like Canva, Adobe Creative Suite, or similarCreate educational and engaging content around our products, ingredients, and ritualsCollaborate with influencers to co-create authentic and resonant contentCapture and edit behind-the-scenes content that showcases our team and valuesWork closely with the marketing team to align content with campaign objectivesManage and maintain our content libraryDevelop UGC strategiesCopywriting:Write clear, concise, and persuasive copy for:Social media captionsWhatsApp messagesEmail campaigns and subject linesWebsite and landing pagesProduct descriptions and packagingReel scriptsTailor messaging for different platforms and audiences, while maintaining a cohesive brand voiceTech & Strategy:Leverage AI tools (e.g., ChatGPT, Claude, Canva Magic Write, Copy.ai) for content ideation, drafting, and productivityUse video editing tools (e.g., CapCut, Adobe Premiere Pro, InShot) to produce short-form and long-form contentMaintain and update a robust content calendar across platformsTrack and analyze performance metrics to optimize content and copyStay updated on digital trends, content formats, and social media algorithmsRequirements2+ years of content creation and/or copywriting experience, preferably in the beauty/personal care spaceStrong portfolio showcasing both visual content (photo/video/design) and written workProficiency in tools like Adobe Creative Suite, Canva, CapCut, InShot, or similarExperience with AI content generation tools for writing and ideationKnowledge of content planning and scheduling tools (e.g., Notion, Buffer, Later)Excellent grasp of current digital trends, storytelling formats, and platform nuancesComfortable being on camera and participating in video content creationStrong attention to detail, aesthetic sense, and exceptional copywriting abilities to weave stories through words and visualsKnowledge of best SEO practicesAbility to work independently, manage multiple projects, and meet deadlinesBenefitsBe among the first hires and shape the future of a fast-growing brandCreative freedom to shape brand voice and content strategyCompetitive salaryAccess to the latest content tools, AI tech, and editing softwareOpportunities for upskilling, experimentation, and growth in the content + tech space