Senior Manager Running

18 hours ago

Bengaluru, India Puma Full time

Position Title: Senior Manager Running & Training Footwear

Reports to: Lead Buying - Running, Training & Studio

Location: Bangalore

Position Summary: To drive the growth of the Running and Training Footwear category by owning the product strategy, consumer insights, go-to-market planning, and overall business performance. This role requires a deep understanding of the performance footwear market, a passion for running, and a strong commercial mindset.

Key Objectives:

  • Category Ownership: Lead the end-to-end management of the Running & Training footwear category from product selection to pricing, forecasting, and lifecycle management.
  • Market Analysis: Conduct regular analysis of market trends, consumer preferences, competitor activity, and sell-through to inform strategy and product positioning.
  • Product Strategy: Work closely with global and local team sourcing and merchandising to build a compelling product assortment that meets consumer needs.
  • Go-to-Market Execution: Collaborate with marketing, sales, and retail to execute strong GTM plans, campaigns, and in-store activations that drive consumer engagement and sales.
  • Sales Growth: Define and track KPIs to ensure category targets are achieved across all channels (retail, e-commerce, wholesale).
  • Consumer Insight: Leverage internal and external data, plus on-ground feedback, to constantly refine the offering.

KPIs and qualitative measures:

  • Net Sale
  • Gross Profit
  • Inventory Turnover
  • Sell thru
  • Cost Negotiation
  • Project management

Organizational Relationships:

  • Internal: Global BU & GTM Teams, Merchandising & planning, RCC, Sales, Sales Ops & SCM, Sourcing, Finance, Marketing & Demand

  • External: Customers and Sourcing vendors

Qualifications and Functional Competencies:

  • 6-8 years of experience in category management, product marketing, merchandising, or sales within the sportswear or footwear industry.
  • Strong commercial acumen with a track record of driving business growth.
  • Deep understanding of the performance footwear landscape, especially in running and training.
  • Exceptional collaboration and communication skills; able to work cross-functionally and influence without authority.
  • Data-driven mindset with the ability to translate insights into actionable strategy.

Extra Advantage:

  • Mandatory: Candidate must be an active runner with a demonstrated passion for the sport (e.g., regular marathon participant, running club member, etc.).
  • Experience working with or engaging athlete communities will be an added advantage.

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