Category Manager- Small Appliances
14 hours ago
About Us:
We are building a next-generation global brand franchise business designed to help high-potential brands expand into key international markets. Our mission is to empower brands to achieve sustainable growth through end-to-end solutions, enabling their success in new markets. Our offering for brands is powered by a comprehensive, technology-driven suite of omnichannel capabilities, including market entry strategy, brand and marketing management, compliance oversight, channel optimization, logistics, fulfilment, and advanced store management technology.
Role Overview:
Lead and scale the Small Domestic Appliances (SDA) category at Opptra, managing end-to-end brand lifecycle—from onboarding promising global brands to achieving sustained growth in international markets. This includes driving assortment expansion, optimizing underperforming SKUs, iterating based on market insights, and partnering with cross-functional teams to maximize brand performance.
Responsibilities:
1. Become the go-to partner for global SDA brands looking to expand across India, GCC and SEA.
2. Build and manage a curated portfolio of 5–10 brands exclusively in the SDA category.
3. Drive post-launch brand scaling through:
- Expanding SKU assortment based on performance data and customer demand.
- Phasing out underperforming SKUs and refining pricing/positioning.
- Collaborating with brands to optimize packaging, content, and supply chain.
- Partnering with sales, marketing, and analytics to implement growth-driving initiatives.
4. Deliver robust eCommerce presence and explore offline channels where relevant.
5. Focus on profitability and sustainable scale through rigorous margin management and GMV contribution.
Skills:
1) 8+ years of work experience, with 4+ in offline retail/eCommerce and at least 4+ years in the SDA category preferred.
2) Deep understanding of SDA specific consumer behavior, product assortment, manufacturing and supplier network
3) Expertise in marketplace/retail selling: category strategy, pricing, visibility, and marketing levers.
4) Demonstrated success in scaling assortment and lifecycle SKU management.
5) Proven record of cross-functional collaboration across brand, ops, tech, and analytics.
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