Adobe Analytics

3 weeks ago

Bengaluru, India Live Connections Full time

Adobe Analytics

Experience:
5–10 Years

Location:
Pan India Locations

Key Responsibilities

  • Define and lead the analytics implementation roadmap using
    Adobe Launch
    and
    Adobe Analytics
    .
  • Collaborate with product owners, developers, and UX teams to translate business goals into measurable
    KPIs
    .
  • Architect and oversee
    data layer design
    and
    tag deployment strategy
    .
  • Configure and manage
    traffic variables, conversion events, and eVars
    .
  • Conduct audits of existing implementations and recommend enhancements.
  • Lead
    QA processes
    for analytics tracking and data validation.
  • Present actionable insights to stakeholders and guide optimization efforts.
  • Build and maintain
    Adobe Launch configurations and rules
    .
  • Implement tracking using
    eVars, props, events, and classifications
    .
  • Develop and manage
    data layers
    across web and mobile platforms.
  • Debug and validate tag deployments using
    browser tools and Adobe Debugger
    .
  • Partner with QA and analytics teams to ensure data accuracy.
  • Support dashboard creation and reporting via
    Adobe Workspace
    .

Required Skills

  • 5–10 years of proven experience with
    Adobe Analytics
    and
    Adobe Launch
    .
  • Strong expertise in
    Tag Management Systems (TMS)
    , especially Adobe DTM/Launch.
  • Hands-on proficiency with
    JavaScript, HTML, CSS, and jQuery
    for custom tag development.
  • Experience in
    Web SDK and Mobile SDK implementations
    .
  • Strong understanding of
    data layer architecture
    and
    tag QA processes
    .
  • Ability to translate business requirements into scalable
    technical specifications
    .
  • Exposure to
    Agile/Scrum methodologies
    .
  • Excellent communication and stakeholder management skills.
  • Knowledge of
    Adobe Target
    and
    Adobe Experience Platform (AEP)
    is a plus.

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