Marketing Automation Specialist

10 hours ago

Vadodara, India Matrix Comsec Full time

*About the Role:  
We are looking for a Marketing Automation Specialist   with 2-3 years of experience   to manage and optimize our email marketing and WhatsApp marketing campaigns  . The ideal candidate will be responsible for developing automation workflows, segmenting audiences, and ensuring high engagement and conversion rates. If you have a strong analytical mindset and a passion for personalized, data-driven marketing  , wed love to have you on our team
Key Responsibilities:  
Email Marketing:  
Plan, execute, and optimize email marketing campaigns   for lead generation, nurturing, upselling, and customer retention.
Create personalized and automated email workflows   using CRM & email automation tools   (e.g., Zoho, HubSpot, Mailchimp, ActiveCampaign, or similar).
Develop segmentation strategies   based on user behavior, demographics, and engagement.
Perform A/B testing   on subject lines, email content, and CTAs to improve open rates and conversions.
Monitor email deliverability, analyze campaign performance, and implement strategies to improve open rates, CTR, and conversion rates  .
Ensure compliance with email marketing regulations   such as GDPR, CAN-SPAM, and CASL.
WhatsApp Marketing:  
Develop and execute WhatsApp marketing campaigns   using WhatsApp Business API, chatbots, and automation tools  .
Create automated drip sequences  , broadcasts, and personalized messages for customer engagement.
Optimize WhatsApp lead nurturing   to drive conversions and re-engagement.
Analyze response rates, engagement, and conversion metrics to refine messaging strategies.
Work closely with the sales team to integrate WhatsApp leads into CRM for better tracking and follow-ups.
Marketing Automation & CRM Integration:  
Set up and manage multi-channel automation workflows   integrating email, WhatsApp, and other digital touchpoints.
Use Google Analytics 4 (GA4), UTM tracking, and CRM dashboards   to track customer journeys and campaign performance.
Optimize lead scoring and segmentation models   to improve funnel efficiency.
Required Skills & Qualifications:  
2-3 years of experience   in email marketing, WhatsApp marketing, and marketing automation  .
Proficiency in email marketing tools   (Zoho, HubSpot, Mailchimp, ActiveCampaign, Marketo, etc.).
Experience with WhatsApp Business API, chatbot automation, and WhatsApp marketing tools  .
Strong understanding of email segmentation, automation, and drip marketing  .
Hands-on experience in A/B testing, campaign analytics, and CRM integrations  .
Familiarity with Google Analytics 4 (GA4), UTM tracking, and conversion optimization  .
Knowledge of data privacy laws (GDPR, CAN-SPAM, etc.)   related to email and WhatsApp marketing.
Strong analytical and problem-solving skills.
Preferred Qualifications:  
Experience with omnichannel automation  .
Basic knowledge of HTML & CSS   for email template design.
Should have a Computer or IT background.
Basic knowledge of HTML, JavaScript, CSS, Wordpress   and other web technology for email & Whatsapp template design.
Experience working with WhatsApp chatbots and AI-driven automation tools * .

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