Marketing Manager, Amazon Private Brands

4 weeks ago

bangalore, India ADCI - Karnataka Full time
Amazon.in is seeking an innovative marketing manager to join the Private Brands marketing team with responsibility for managing category marketing and GTM across various categories in the retail business in India. The position is responsible for GTM strategy; campaign management and media mix development and will work closely with creative and media teams to achieve the demand generation goals for the respective categories. He/ She will work closely with the Category P&L leaders to ensure optimization of brand and product messaging and spend across all marketing channels. As a Marketing Manager, you will need to have a strong understanding of consumer and be responsible for delivering category message through various media channels. You will also drive awareness and engagement and demand for the categories, and utilize global strategies and tenets to guide the same. You will collaborate closely with category leaders to develop unique marketing programs, research, and activation programs and effectively adapt them for respective market segments.
Key job responsibilities
• Creation of marketing strategies for multiple categories, in which you make use of the full marketing mix
• You will determine, initiate, implement and evaluate this marketing approach, focused on short term, as well as long-term activities.
• Responsible for local geos, competition and consumer analysis that help you determine your marketing strategy.
• Responsible for product marketing and marketing communication management with central brand and media team.
• Propose, analyze, summarize consumer and shopper research to drive insights
• Work cross-functionally with category managers and leaders to guide and support the development of marketing plans to support their business goals.
• Develop accurate projects priorities, schedules and execution of marketing campaigns.
• Partner cross functionally with creative, Retail, Media and Finance teams to develop the annual plans.
• Work collaboratively with the leader of online marketing strategy and media planning to develop plans that optimize advertising across the product portfolio
• Develop compelling, relevant strategic input docs and creative briefs for creative development
A day in the life
- 3+ years’ experience in B2C Marketing
- Demonstrated extensive experience in marketing strategy development, managing pan-India projects with multiple stakeholders and show proven expertise in performance measurement and execution.
- Demonstrated experience developing consumer pan–India campaigns, showing success in driving new or existing product awareness and consideration in both established and developing markets
- A proven track record of creating and executing successful marketing plans that are creative, engaging, testable, and highly analytical, for both new product launches and existing products and services
- Demonstrated analytical skills in quantitative and qualitative consumer research methodology to analyze brand perception and sales results from ad campaigns, taking a lead role in developing advertising creative and media plans based on research analysis and output
- Management skills leading both high performing direct and indirect reports and internal and external clients, across campaign management, media management, channel management etc.
About the team
Amazon Private Brands offers customers high quality products at great prices. We help customers discover and be delighted by our products every day. With frustration-free packaging, appealing designs, and reliable quality, we are constantly innovating on behalf of our customers.
We aspire to be part of our customers’ everyday lives by offering lovable products love at compelling prices that are backed by Amazon’s strong customer-obsessed reputation. Amazon Private Brands continuously improves how we deliver on this vision through a combination of technology and expert process optimization. We hold a high bar while challenging the “status quo” and are proud of the work we do for our customers. We are excited about our growth and are looking for like-minded people to join our team
We are open to hiring candidates to work out of one of the following locations:
Bengaluru, KA, IND

BASIC QUALIFICATIONS

- 3+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience using Microsoft Excel to manipulate and analyze data
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion

PREFERRED QUALIFICATIONS

- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation

  • Head of Marketing

    4 weeks ago

    bangalore, India Amazon Pay (India) Private Limited Full time

    As the Head of Marketing, you will be at the forefront of driving our brand's growth and market presence. You will lead the development and execution of marketing strategies that enhance brand health, gather and leverage consumer insights, and oversee advertising and merchandising initiatives. You will lead the audience segmentation, targeting and...

  • Category Manager, Amazon Pay

    2 months ago

    bangalore, India Amazon Pay (India) Private Limited Full time

    The successful Category Manager (CM) will lead Financial Services payments – the fastest growing portfolio within bill payments and the largest size in terms of value. This portfolio will specifically include Credit Card bill payments, Insurance Premium Payments and other new-age use-cases.The CM at Amazon will have end to end responsibility of the...

  • Category Manager, Amazon Pay

    3 weeks ago

    bangalore, India Amazon Pay (India) Private Limited Full time

    The successful Category Manager (CM) will lead Financial Services payments – the fastest growing portfolio within bill payments and the largest size in terms of value. This portfolio will specifically include Credit Card bill payments, Insurance Premium Payments and other new-age use-cases.The CM at Amazon will have end to end responsibility of the...

  • Associate Marketing Manager, Amazon Pay

    7 days ago

    bangalore, India Amazon Pay (India) Private Limited Full time

    Are you customer obsessed, flexible, smart and analytical, strategic yet execution focused, hungry and passionate about e-commerce, experienced, and entrepreneurial leader with a strong work ethic? Want to work in one of the fastest growing and most innovative businesses at Amazon? Interested in working in a high impact role? If yes, this opportunity will...

  • Brand Development Associate, IN Private Brands

    2 months ago

    bangalore, India ADCI - Karnataka Full time

    Brand Development AssociateAre you customer obsessed, flexible, smart and analytical, strategic yet execution focused and passionate about e-commerce? Do you have a passion for products? Do you want to build a business from the ground up? Do you have proven analytical capabilities, exceptional communication, Account & Project management skills, and the...

  • Brand Development Associate, IN Private Brands

    1 month ago

    bangalore, India ASSPL - Karnataka Full time

    Brand Development AssociateAre you customer obsessed, flexible, smart and analytical, strategic yet execution focused and passionate about e-commerce? Do you have a passion for products? Do you want to build a business from the ground up? Do you have proven analytical capabilities, exceptional communication, Account & Project management skills, and the...

  • Brand Development Associate, IN Private Brands

    1 week ago

    bangalore, India ASSPL - Karnataka Full time

    Brand Development AssociateAre you customer obsessed, flexible, smart and analytical, strategic yet execution focused and passionate about e-commerce? Do you have a passion for products? Do you want to build a business from the ground up? Do you have proven analytical capabilities, exceptional communication, Account & Project management skills, and the...

  • Performance Marketing Manager, Amazon

    3 weeks ago

    bangalore, India Amazon Pay (India) Private Limited Full time

    This role is part of the rekindle returnship programNote : For more details on rekindle program, pls visit -Amazon Pay is looking for a Performance Marketing Manager to join an exciting, mission—driven team. As part of this team, you will be able to build a growth marketing program from the ground up.You’re an experienced marketing professional who loves...

  • Performance Marketing Manager, Amazon

    1 month ago

    bangalore, India Amazon Pay (India) Private Limited Full time

    This role is part of the rekindle returnship programNote : For more details on rekindle program, pls visit -Amazon Pay is looking for a Performance Marketing Manager to join an exciting, mission—driven team. As part of this team, you will be able to build a growth marketing program from the ground up.You’re an experienced marketing professional who loves...

  • Brand Development Specialist, Private Brands

    2 weeks ago

    bangalore, India ASSPL - Karnataka Full time

    Job summaryAre you customer obsessed, flexible, smart and analytical, strategic yet execution focused and passionate about e-commerce? Do you have a passion for products? Do you want to build a business from the ground up? Do you have proven analytical capabilities, exceptional communication, Account & Project management skills, and the ability to multi-task...

  • Brand Development Specialist, Private Brands

    2 months ago

    bangalore, India ASSPL - Karnataka Full time

    Job summaryAre you customer obsessed, flexible, smart and analytical, strategic yet execution focused and passionate about e-commerce? Do you have a passion for products? Do you want to build a business from the ground up? Do you have proven analytical capabilities, exceptional communication, Account & Project management skills, and the ability to multi-task...

  • Senior Category Manager, Softlines Private Brands

    1 month ago

    bangalore, India ASSPL - Karnataka Full time

    Amazon.com strives to be Earth's most customer-centric company where people can find and discover virtually anything they want to buy online. The Senior Category Manager will work on offering dedicated support to top-tiered brands to grow with Amazon by identifying and improving key customer inputs for growth such as content, marketing and stock availability...

  • Marketing Manager, Amazon Freight, IN

    3 weeks ago

    bangalore, India ATSPL - Karnataka Full time

    Are you interested in building a new, emerging business in logistics and supply chain? At Amazon Freight, we are externalizing our line haul services for businesses to cater to both inbound volumes to Amazon Fulfilment Centers and off-Amazon volumes. The incumbent will directly work on building the brand as well as driving demand. We are looking for an...

  • Marketing Manager, Amazon Freight, IN

    2 months ago

    bangalore, India ATSPL - Karnataka Full time

    Are you interested in building a new, emerging business in logistics and supply chain? At Amazon Freight, we are externalizing our line haul services for businesses to cater to both inbound volumes to Amazon Fulfilment Centers and off-Amazon volumes. The incumbent will directly work on building the brand as well as driving demand. We are looking for an...

  • Senior Product Manager

    1 day ago

    bangalore, India Amazon Pay (India) Private Limited Full time

    Job Description: Senior Product Manager Technical – Amazon Pay (India)We are seeking a highly motivated and experienced Senior Product Manager to drive the growth and adoption of Amazon Pay among online merchants, mobile apps, and websites in India. This role is instrumental in shaping the future of digital payments and ensuring Amazon Pay becomes the...

  • Business Development Manager, Amazon Pay

    3 weeks ago

    bangalore, India Amazon Pay (India) Private Limited Full time

    Does the opportunity of accelerating growth of a large business and innovating to delight customers appeal to you? Are you passionate about fintech industry? If yes, this opportunity will appeal to you.Amazon Pay Gift Cards (APGC) is Amazon India’s pre-paid product encompassing capabilities that serve gifting needs of Indians customers, incentive for...

  • Business Development Manager, Amazon Pay

    4 weeks ago

    bangalore, India Amazon Pay (India) Private Limited Full time

    Does the opportunity of accelerating growth of a large business and innovating to delight customers appeal to you? Are you passionate about fintech industry? If yes, this opportunity will appeal to you.Amazon Pay Gift Cards (APGC) is Amazon India’s pre-paid product encompassing capabilities that serve gifting needs of Indians customers, incentive for...

  • Assistant Brand Manager Marketing

    5 days ago

    bangalore, India Palette Brands (formerly White.Inc) Full time

    Experience : 2-5 YearsPalette Brands is a house of digitally native brands (DNBs) , headquartered in Bangalore, driving innovation for a new era of Indian consumers. Our dynamic approach is tailored to swiftly develop, launch, and scale modern consumer product brands in high-growth categories like Drinkware, Cookware, and Apple accessories. Join us in...

  • DE Jobs

    4 weeks ago

    Bengaluru/ Bangalore, India timesjobs Full time

    About the Role:As a Brand Manager, you will focus on delivering 5 core focus areas for the brand: Selection, demand generation, catalogue quality, business advice and availability.The person who joins the leadership team in this position must share our passion and commitment for serving our customers. This ideal candidate should have experience in forging...

  • Brand Manager

    2 months ago

    bangalore, India ASSPL - Karnataka Full time

    About the Role:As a Brand Manager, you will focus on delivering 5 core focus areas for the brand: Selection, demand generation, catalogue quality, business advice and availability.The person who joins the leadership team in this position must share our passion and commitment for serving our customers. This ideal candidate should have experience in forging...