Brand Marketing Manager
1 month ago
Responsibilities
Develop and execute innovative 360 brand marketing strategies to drive brand awareness, engagement, and growth.
Bring a creative perspective to the brand narrative across earned and owned channels – proactively identify and create storytelling opportunities across online and offline channels.
Lead cross-functional teams to ensure brand consistency and alignment across all channels and touchpoints.
Establish and drive multi-channel communication and distribution strategy.
Cultivate and nurture strategic partnerships and collaborations to expand brand reach and relevance.
Experience in working on and handling celebrity partnerships.
Analyze market trends and consumer insights to inform marketing initiatives and optimize brand positioning.
Manage brand budgets effectively, tracking ROI and performance metrics.
Qualifications
5-plus years in areas of brand creation and communications
Passion for fashion and luxury
Background in a Founder-led, and operated company
Strong written and verbal communication skills
Established media relations a plus
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