Tiger Analytics | R.Marketing Analytics

3 days ago

Chennai, India Tiger Analytics Full time
About the role:Tiger’s growing Banking Financial Services vertical seeks self-motivated

AI/ML/Data Science and consulting professionals

with

domain expertise in the Banking and Financial Services space

and strong technical skills for a challenging role in the

Marketing and Customer Analytics

area. Responsibilities for this job include working with various clients to analyze, measure and recommend Marketing analytics solutions and Campaign performance measurement plans. The role also comes with a managerial responsibility to set and review tasks, perform QC, and to supervise, mentor and coach analysts in the team.

As part of larger Financial Services practice, you may get to work on a broad range of business-critical problems across various work streams. You will be engaging with clients and client partners to understand their business context, and work with a team of data scientists and engineers.

Location:Chennai (5 days - work from office)

Experience: 2 to 8 years

Responsibilities1) Drive data-driven insights to optimize marketing strategies, improve customer targeting, and enhance campaign performance2) Analyze large datasets, tracking key performance metrics, and providing actionable insights to drive Marketing decisions that supports business growth, customer engagement, and overall marketing for the Banking’s Retail and Commercial products3) Develop and maintain dashboards and reports to track key performance indicators (KPIs) and business metrics4) Work with the clients and stakeholders to assist in setting the marketing analytics roadmap and present the analytical insights

Required Qualifications, Capabilities and Skills1) Degree in Accounting, Commerce, Economics, Statistics / Mathematics, or Marketing2) Post Graduate finance, economics or accounting qualifications, Marketing requirement

Experience1) Experience in Banking sector (Retail or Commercial banking) and banking products2) Background in Marketing analytics to be able to drive marketing decisions for the bank3) Advanced proficiency in SQL and experience working with large, complex datasets4) Strong experience with Excel reporting and data visualization tools (Tableau, Power BI)5) Experience in leading teams and direct client stakeholder management

Skills1) Knowledge of marketing and financial metrics (CPL, CPA, CLTV, ROI, NPV, etc.) and experience optimizing marketing campaigns based on performance data2) Hands on Development experience in python/py-spark/ SAS3) Experience with advanced analytics techniques including regression analysis and customer segmentation, to extract actionable insights from customer and marketing data

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