
Email Marketing Specialist
3 weeks ago
Key Responsibilities:
- Plan, design, and execute targeted email marketing campaigns.
- Create engaging and responsive email templates.
- Segment email lists and personalize campaigns for better results.
- Track and analyze campaign performance (open rate, CTR, conversions).
- Conduct A/B testing to improve campaign effectiveness.
- Ensure compliance with email marketing laws (CAN-SPAM, GDPR, etc.).
- Collaborate with the content, design, and sales teams to align strategies.
- Maintain and update email marketing database.
Requirements:
- Bachelor's degree in Marketing, Business, or related field.
- 0–4 years of experience in Email Marketing or Digital Marketing.
- Familiarity with email marketing tools (Mailchimp, HubSpot, SendGrid, etc.).
- Strong written and verbal communication skills.
- Analytical mindset with attention to detail.
- Knowledge of digital marketing basics (SEO, social media, paid ads) is a plus.
Good to Have (Optional):
- Basic knowledge of HTML/CSS for email design.
- Experience working with CRM tools.
- Certification in Digital Marketing/Email Marketing.
Job Types: Full-time, Permanent, Fresher, Internship
Pay: ₹12, ₹45,463.55 per month
Benefits:
- Provident Fund
Work Location: In person
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