Content Manager

Found in: Whatjobs IN C2 - 2 weeks ago

Delhi, India Pepper Content Full time
Content Manager - Non-Blog Assets

Company Overview:Aditya Birla Capital is a leading financial services company in India, offering a wide range of solutions including insurance, asset management, lending, housing finance, and wealth management. With a strong presence across the country, we are committed to delivering excellence and innovation to our customers while creating long-term value for our stakeholders.

Job Overview:We are looking for an experienced Content Manager to lead the development and execution of our content strategy across various platforms. In this role, you will be responsible for creating and managing a wide range of content types, including case studies, eBooks, infographics, videos, and more, to engage our target audience and drive business objectives.This is a

contractual

and

in-office

role based out of the Aditya Birla Capital’s Thane, Mumbai office for

12 months

Report to - Product Marketing Lead {Joining in a Week}# of People - 2 PeopleCopy for Internal Comms - Events (Infinite), Internal Creatives, BannersMain is App-Related - Interactive Content {Learning Module/Strategy}Website CopiesPerformance CopiesVideo Scripts

Job Responsibilities:Develop and implement a comprehensive content strategy for non-blog assets aligned with business goals and target audience needs.Collaborate with cross-functional teams, including marketing, design, product, and sales, to create compelling and relevant content that supports brand awareness and customer engagement.Lead the end-to-end content creation process, from ideation and planning to production and distribution, ensuring quality and consistency across all assets.Conduct market research and analysis to identify content opportunities, industry trends, and competitive insights.Optimize content for various channels and formats, including website, social media, email, and advertising platforms, to maximize reach and impact.Measure and analyze content performance using relevant metrics and tools, such as Google Analytics, to inform optimization and decision-making.Stay updated on industry best practices, emerging trends, and regulatory changes in the finance domain to ensure content relevance and compliance.The ideal candidate must -5-7 years of experience in content management, with a focus on non-blog assets, in the finance domain.Strong understanding of content marketing principles and audience segmentationProficiency in content creation and editing toolsExcellent written and verbal communication skills, with the ability to convey complex concepts in a clear and concise manner.Creative mindset with a passion for storytelling and visual communication.Proven track record of managing multiple projects simultaneously and delivering results in a fast-paced environment.Strong analytical skills and data-driven decision-making capabilities.Self-motivated and proactive team player with a collaborative and adaptable mindset.

Aditya Birla Capital is an equal-opportunity employer and is committed to diversity and inclusion in the workplace. We encourage individuals from all backgrounds to apply.

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