Manager - Marketing Ops

About BrightEdge

BrightEdge is the world's leading enterprise SEO and content optimization platform, trusted by over 1,700 global brands including Microsoft, Adobe, and Netflix. Our AI-powered platform helps enterprises increase organic search traffic, improve content performance, and drive revenue growth through data-driven digital marketing strategies.

Position Overview

We are seeking an experienced Marketing Operations Manager to lead end-to-end marketing operations for our rapidly growing SaaS platform. This role is critical to scaling our marketing efforts as we continue to expand our global presence and drive revenue growth. The ideal candidate will have extensive experience in B2B SaaS marketing operations, strong analytical skills, and the ability to work collaboratively across multiple time zones with a focus on PST business hours.

Key Responsibilities

Marketing Technology & Systems Management

• Lead the strategic planning, implementation, and optimization of marketing technology stack including Salesforce, HubSpot, Marketo, and analytics platforms
• Manage integrations between marketing automation, CRM, and sales systems to ensure seamless data flow and lead management
• Oversee marketing database management, data hygiene, and segmentation strategies
• Implement and maintain marketing attribution models to track customer journey and campaign effectiveness
• Ensure compliance with data privacy regulations (GDPR, CCPA) across all marketing systems

Campaign Operations & Optimization

• Design and execute end-to-end campaign operations processes from planning to performance analysis
• Develop and maintain lead scoring models, lifecycle management, and nurture campaigns
• Create and optimize marketing workflows for demand generation, product marketing, and customer marketing initiatives
• Establish A/B testing frameworks for email campaigns, landing pages, and multi-channel campaigns
• Manage campaign tracking, UTM parameters, and conversion optimization across all marketing channels

Revenue Operations & Analytics

• Partner with Sales Operations to optimize lead handoff processes and improve sales-marketing alignment
• Build comprehensive marketing performance dashboards and reporting frameworks
• Analyze marketing ROI, CAC, LTV, and other key performance indicators to inform strategic decisions
• Conduct regular funnel analysis and identify optimization opportunities across the customer journey
• Present marketing performance insights to executive leadership and stakeholders

Process Development & Team Leadership

• Establish scalable marketing operations processes and best practices for a growing team
• Document standard operating procedures and maintain operational excellence standards
• Mentor junior marketing operations team members and cross-functional partners
• Lead marketing operations planning and resource allocation initiatives
• Drive continuous improvement initiatives to enhance operational efficiency

Cross-Functional Collaboration

• Work closely with Sales, Product, Customer Success, and Finance teams to align on go-to-market strategies
• Support product launch operations and coordinate marketing activities for new feature releases
• Collaborate with IT and Security teams on marketing technology implementations and data governance
• Partner with Legal and Compliance teams on marketing process compliance and risk management

Required Qualifications

Experience & Background

• 4-8 years of marketing operations experience with at least 3 years in a leadership role at a B2B SaaS organization
• Proven track record of leading end-to-end marketing operations for a SaaS-based organization with $50M+ ARR
• Experience managing marketing operations for companies with complex sales cycles and enterprise customers
• Strong background in demand generation, lead management, and revenue operations

Technical Skills

• Expert-level proficiency in Salesforce (Admin certification preferred), HubSpot, Marketo, or similar marketing automation platforms
• Advanced skills in analytics tools including Google Analytics, Tableau, Looker, or Power BI
• Proficiency in SQL for data analysis and reporting
• Experience with marketing technology integrations, APIs, and data management
• Knowledge of web analytics, SEO tools, and content management systems

Analytical & Strategic Capabilities

• Strong analytical mindset with experience in marketing attribution modeling and ROI analysis
• Proven ability to translate complex data into actionable insights and strategic recommendations
• Experience with A/B testing methodologies and statistical analysis
• Understanding of B2B SaaS metrics including CAC, LTV, churn, and expansion revenue

Communication & Leadership

• Excellent written and verbal communication skills with ability to present to executive leadership
• Strong project management skills with experience leading cross-functional initiatives
• Ability to work collaboratively across multiple departments and time zones
• Experience mentoring team members and developing operational best practices

Mandatory Requirements