Digital Marketing Google Analytics

5 days ago

Noida, India Dev Solutions Full time
  • Conduct full-scale technical SEO audits and provide actionable insights
  • Optimize crawlability, indexability, site architecture, and page speed
  • Implement and manage canonical tags, hreflang, , and
  • Identify and fix issues related to Core Web Vitals and mobile usability
  • Manage redirects, broken links, pagination, and structured data
  • Collaborate with developers on SEO requirements during product builds, migrations, or redesigns

  • Monitor site health using tools like Google Search Console, Screaming Frog, Ahrefs, or SEMrush

  • Own end-to-end GTM setup and implementation

  • Configure tags, triggers, and variables for event tracking (e.g., clicks, scrolls, video engagement)
  • Build and manage custom data layers across web properties
  • Ensure consistent data collection across GA4 and other marketing platforms
  • Troubleshoot GTM and analytics tracking issues with precision

  • Work with dev team to deploy tags across different environments (dev, staging, prod)

  • 36 years of hands-on experience in Technical SEO & GTM

  • Proficiency with tools like Google Search Console, GA4, Screaming Frog, Ahrefs/SEMrush, GTmetrix
  • Strong knowledge of HTML, CSS, JavaScript basics (for tag implementation and troubleshooting)
  • Experience with schema markup (JSON-LD preferred)
  • Solid understanding of SEO for JavaScript-heavy websites
  • Familiarity with CMS platforms (WordPress, Shopify, etc.)
  • Ability to collaborate with cross-functional teams including dev, content, and analytics

  • Strong analytical and problem-solving skills

  • Google Analytics (GA4) and GTM certifications

  • Knowledge of server-side rendering, dynamic rendering, or React SEO
  • Experience with international SEO (hreflang, localization)

  • Working knowledge of CRO tools (Hotjar, Optimize, etc.)

  • Any Graduate or Postgraduate with Desired Skill Set mentioned above

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