[Only 24h Left] Web Analytics Consultant

2 weeks ago

Mumbai, India Puretech Digital Full time
Hiring for Web Analytics Consultant

Years of Exp: 2- 4 years

*Append the name of your favorite digital analytics platform to your resume file name before you submit your application.*

Job Overview:

We are seeking an experienced Digital Analytics Consultant to join our team. The ideal candidate will bring a strong background in computer science, coupled with practical technical skills and experience in digital analytics. This role will support our Digital Analytics team in implementing, managing, and optimizing data-driven solutions across various analytics platforms, helping drive insights and business decisions.

Key Responsibilities:

Digital Analytics Implementation & Optimization:

- Configure and manage analytics platforms, including Google Analytics, Adobe Analytics, and other tools as required.- Design and implement tracking solutions to capture essential metrics, events, and conversions across web and app environments.- Ensure data integrity and accuracy, aligning data collection efforts with business objectives.

Tag Management & Data Layer Setup:

- Set up and maintain tag management solutions such as Google Tag Manager (GTM) or Adobe Launch.- Configure complex tags, triggers, and variables for tracking and troubleshooting issues to ensure data quality and accuracy.- Work closely with cross-functional teams to implement and refine tracking for campaigns, conversions, and user interactions.

Data Collection, Analysis & Reporting:

- Develop custom reports and dashboards using analytics and data visualization tools.- Conduct data validation across platforms to ensure consistent and accurate reporting.- Collaborate with teams to interpret data insights, empowering data-driven decision-making and optimizations.

Technical Skills:

- Experience working as an implementation specialist on any enterprise platform in analytics, data, digital marketing, or ERP space.- Strong understanding of web technologies, including HTML and JavaScript (experience working with SQL, APIs, and ETL processes is a plus).

Consulting Experience:

- Prior experience working with consulting firms such as Deloitte, Accenture, or similar is highly desirable, demonstrating a consulting mindset and effective client communication skills.

Soft Skills:

- Excellent communication skills, with the ability to convey complex data insights to both technical and non-technical stakeholders.- Detail-oriented and collaborative, with a commitment to data quality and a proactive approach to problem-solving.

Preferred Skills:

- Experience with digital analytics platforms, including advanced use of Google Analytics and Adobe Analytics.- Familiarity with data visualization tools such as Looker Studio, Tableau, or Power BI.- Certifications such as Google Analytics Individual Qualification, Adobe Analytics certification, or similar credentials.

Qualifications:

Education: Bachelor's degree in computer science, Information Technology, or a related field.

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