Digital Marketing Specialist
Found in: Whatjobs IN C2 - 2 weeks ago
Meraqi Digital is an independent marketing communications consultancy dedicated to delivering effective solutions for our clients. We focus on doing what's right to help our clients win. We provide a range of services including digital marketing, content creation, and communication strategy. Our team is passionate about delivering exceptional results and driving growth for our clients.
Role Description
This is a full-time on-site role for a Digital Marketing Specialist - PPC Analyst at our Kolkata office. The Digital Marketing Specialist will be responsible for managing and optimizing pay-per-click (PPC) campaigns across various platforms. This includes conducting keyword research, creating ad copy, analyzing campaign performance, and making data-driven decisions to optimize campaign performance. The Digital Marketing Specialist will also collaborate with the marketing team to develop strategies and deliver impactful campaigns.
Qualifications
Strong analytical skills with experience in marketing analytics
Excellent communication skills, both written and verbal
Experience in data analysis and reporting
Able to work independently and as part of a team
Knowledge of sales and lead generation processes
Proficient in using PPC platforms such as Google Ads and Facebook Ads
Certifications in Google Ads and Google Analytics are a plus
Bachelor's degree in Marketing, Advertising, or a related field
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