Digital Marketing Specialist

MARKETING • KOLKATA
DIGITAL MARKETING SPECIALIST
Hi,
I’m Jhilik, VP Marketing at APPSeCONNECT. We’re building an integration platform through which enterprises can connect their business applications like ERP systems (SAP, Microsoft Dynamics, NetSuite, and others) with e-commerce websites, CRM solutions, and more.
Over the past year, APPSeCONNECT has undergone a phenomenal evolution Over 1200 businesses have embraced our platform, shifting from traditional integration approaches to our robust, time-tested and scalable solution. Join us in revolutionizing the way businesses connect and grow
As we scale our efforts in 2023 and beyond, we’re constantly looking for smart and talented individuals to learn and grow with us and make an impact in the B2B SaaS industry.
A concise glimpse into the role
As a Digital Marketing Specialist, you'll lead the charge in generating qualified leads through targeted digital campaigns. Utilizing SEO, PPC, email marketing, and social media, you'll attract and capture leads while collaborating with sales teams to ensure alignment with business goals.
Your role involves optimizing SEO strategies, managing PPC campaigns, and designing targeted email campaigns for lead nurturing and customer retention. With a focus on data-driven analysis, you'll track metrics, provide insights, and continuously refine strategies to maximize ROI.
Additionally, you'll leverage customer insights to tailor marketing strategies, ensuring compliance with regulations and maintaining brand consistency across all digital initiatives.
Your Time Will Be Invested In
Lead Generation:
Develop and execute digital marketing campaigns that effectively generate qualified leads.
Utilize SEO, PPC, email marketing, and social media to attract and capture leads.
Collaborate with sales teams to ensure leads are well-qualified and align with business goal Develop, execute and manage paid acquisition campaigns across various channels (SEM, SMM, PPC, etc.) to achieve measurable results in lead generation, customer addition, and revenue growth.
SEO Optimization:
Implement and manage SEO strategies to increase organic search visibility and ranking.
Regularly perform keyword research and optimize website content, including landing pages and blog posts.
Track, report, and analyze website analytics and organic traffic.
Email Marketing:
Design and execute email campaigns for lead nurturing, customer retention, and upselling.
Segment email lists based on user behavior and engagement to personalize communications.
Analyze campaign performance and adjust strategies based on open rates, click-through rates, and conversion metrics.
Paid Advertising
Manage and optimize PPC campaigns across platforms such as Google Ads and LinkedIn Ads.
Monitor budget allocation and ROI of paid campaigns.
Adjust strategies based on performance metrics to maximize conversion rates and minimize cost per acquisition (CPA).
Performance Metrics and Analytics:
Regularly track and report on digital marketing metrics, including leads generated, conversion rates, engagement rates, and overall ROI.
Use analytics to inform and adjust digital marketing strategies.
Provide insights and recommendations to stakeholders based on data-driven analysis.
Customer Insights Performance Metrics and Analytics:
Utilize customer data and feedback to understand customer needs, preferences, and behaviors.
Leverage insights to tailor marketing strategies and messages.
Collaborate with product teams to inform product development and improvement based on customer insights.
Customer Insights Performance Metrics and Analytics:
Stay up-to-date with digital marketing technologies and trends.
Evaluate and implement marketing tools and technologies to improve efficiency and effectiveness.
Ensure integration of various marketing tools with other business systems (e.g., CRM).
Customer Insights Performance Metrics and Analytics:
Ensure all digital marketing activities comply with industry laws and regulations.
Maintain brand consistency across all digital marketing initiatives and communications.
Requirements
Strong understanding of digital marketing tactics, including social media advertising, paid search and display advertising, and email marketing.
Experience in optimizing landing pages and user funnels.
Demonstrable experience creating and managing PPC campaigns, search/display advertising, marketing databases, email generation and validation, and/or content distribution.
Solid knowledge of website analytics tools (e.g., Google Analytics, Webmaster, SEMrush, etc).
Experience in setting up and optimizing Google AdWords campaigns.
Knowledge in LinkedIn Ads, Facebook Ads, Twitter Ads.
Familiarity with Sales enablement and engagement platforms like Apollo.io, Klenty, etc.
Familiarity with B2B Lead Generation and validation Software like Leadfeeder, Factors.ai, etc.
Familiarity with CRM tools like HubSpot, Dynamics CRM, etc.
Interest in lead generation, data collection, and outreach for B2B companies.
Organized individual with a knack in creating and managing marketing databases.
Strong communication and collaboration skills, with the ability to work effectively in cross-functional teams.
Qualifications:
Graduation Department: Bachelor’s or Master’s degree in marketing or any related field.
What’s in it for you?
Make Friends & Fans - Work with zeal, get recognized, bond with like-minded people and witness your work impacting businesses positively across the globe
Work with the Best Minds - Your expertise matters Get the opportunity to closely work with our founders. the leadership team, and gain knowledge from some of the best minds in the domain.
Work and Play Together - Team Work-Vacations or Workcations on the house Travel, stay, and slay with your team and get endless opportunities to bond, work, and explore together.
Competitive compensation - Salary, Incentives, ESOPS
Health is Wealth -  Get company-wide medical insurance and health policies
Interaction is the key - Have in-person gatherings, meetups, hackathons, and cultural events
Keep Evolving - We organize learning and development programs to upskill employees
State of the Art Infrastructure - We provide top-of-the-line equipment and the latest technology, both for in-office experience and our digital workplace. For, there should be no glitch amidst creativity
At APPSeCONNECT we believe in the power of Connections.
The Product  - Our intelligent integration platform provides simple to use, yet powerful automation to businesses across the world. We aim to Connect businesses to a future of endless possibilities through automation.
The Mission  – Our aim is to make integrations better, faster, and more intuitive for everyone, so that people can choose various best-of-breed applications to run their business and yet bind them together efficiently.
What We Do  - We help businesses unlock productivity through integration, and automation and accelerate time to market for organizations by rapidly identifying and automating as many business and IT processes as possible.
Our Team, Our Biggest Flex  - Our team is comprised of creative individuals dedicated to creating value for themselves while closely working with APPSeCONNECT. Every day is a new opportunity to explore new horizons. We believe in creative liberty and have made APPSeCONNECT the perfect platform for automation champs to flex their innovative minds.

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