Media Strategist

2 days ago

Gurugram, India Lyxel&Flamingo (L&F) Full time

Job Mode:
On-Site (5 Days Working)

Employment Type:
Full-time

Experience:
1-3 years only

Location:
1st Floor, Tower-A, UNITECH CYBER PARK, Durga Colony, Sector 39, Gurugram, Haryana

What Will You Be Doing?

  • Develop comprehensive media strategies aligned with client business objectives, audience insights, and market trends.
  • Conduct competitive analysis to identify positioning opportunities and differentiation strategies.
  • Basic understanding of META and Google Ads
  • Collaborate with cross-functional teams including Creative, Account Management, etc to ensure seamless integration of strategic plans.
  • Craft compelling Digital media strategy and Media planning.
  • Evaluate digital performance using data-driven insights, providing actionable recommendations for optimization.
  • Stay updated on social media trends, platform updates, and emerging technologies to enhance client strategies.
  • Build and maintain strong client relationships, understanding their business goals and providing strategic guidance.
  • Leverage both
    primary and secondary research methodologies
    to gather insights

What Is Required?

  • 1-3 years
    experience in social media strategy, digital marketing, Paid media or related.
  • Proven track record of developing and executing Paid media strategies that drive business results.
  • Strong analytical mindset to interpret performance metrics and translate them into strategic insights.
  • Ability to lead strategic discussions and present ideas in a compelling and persuasive manner.
  • Excellent project management skills
  • Confidence in managing client communication and aligning stakeholders.

Required Skills

  • Proficiency in Tools (Google Keyword Planner, GA4, SEMrush, etc..)
  • Strong writing and storytelling abilities.
  • Understanding
    data triangulation, audience segmentation, and consumer journey mapping
    .
  • Ability to create visually appealing and structured PowerPoint presentations.
  • Basic knowledge of paid media campaigns and influencer marketing is a plus.
  • Agility to adapt to changing client needs and market dynamics.

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